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Event starts in:
3

days :

13

: hours :

15

minutes

53

until the summit begins

November 12 & 13, 2025
Marriott Downtown at CF Toronto Eaton Centre
525 Bay Street
Toronto

This year's
full agenda

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What's on
Main stage
Exhibition & networking
Workshops
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Prioritize to maximize: The art and science of PMM focus
Siddhant Nagpal, Director of Product Marketing, Longbow Advantage
See the details
09:45
Main stage
Scaling Product Marketing as a Team of One — With a Little Help from AI
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
10:45
Exhibition & networking
Break
See the details
11:15
Main stage
What marketing leadership really wants from PMMs
Ajdin Agic, CMO, Clarity AI
See the details
11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Connie Fan, Director of Product Marketing, Sage
Jessica Shields, Director of Product Marketing, Mastercard
Erin Grippo, Director of Product Marketing, Brivo
See the details
13:30
Workshops
Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
See the details
14:15
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
14:15
Exhibition & networking
Measuring what matters: Lean KPIs for the resourceful PMM
Cris Thome, Director of Product Marketing, Amilia
See the details
14:45
Main stage
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
Savi Chakraborty, Senior Product Marketing Lead, Twilio
See the details
15:15
Exhibition & networking
Break
See the details
15:30
Workshops
Workshop: Building Your AI-Powered PMM Workflow
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
15:45
Main stage
Fireside chat - Growth, Product, and the Vanishing Org Chart
Jess Ruby, Director of Growth Marketing, Uniuni
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
See the details
16:15
Main stage
How to create messaging that maximizes every marketing dollar
Natalija Pavić, Senior Director of Product Marketing, Kibo
See the details
16:45
Main stage
Closing remarks and reflection on the day's themes
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
See the details
November 13
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Agentic AI in Action: Smarter, Faster, Context-Driven Sales Enablement
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
See the details
09:45
Main stage
From Output to Outcome: Mastering KPIs & OKRs in Product Marketing
Vikram Singh, Senior Director, Global Product Marketing, Allot
See the details
10:30
Main stage
From Risk to Rocket Fuel: Positioning AI to Protect and Propel Your Organization
Ryan Steeves, Senior Product Marketing Lead, Microsoft
See the details
11:00
Exhibition & networking
Break
See the details
11:30
Main stage
Roundtable discussions: What's your AI archetype?
Stephanie Coughlin, Head of Marketing, TransUnion Canada
See the details
12:15
Main stage
From Day One to Day Won: How Outbound PM and PMM Drive GTM as a Team Sport
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Beyond testimonials: Leveraging your customers as SMEs
Emily Raine, Head of Content Marketing for Games, Unity
See the details
14:15
Main stage
Product Marketing; The Nexus of Value
Chris Wynder, Director of Marketing, Developer Programs, OpenText
See the details
14:45
Main stage
Closing remarks
See the details
What's on
Main stage
Exhibition & networking
Workshops
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Prioritize to maximize: The art and science of PMM focus
Siddhant Nagpal, Director of Product Marketing, Longbow Advantage
See the details
09:45
Main stage
Scaling Product Marketing as a Team of One — With a Little Help from AI
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
10:45
Exhibition & networking
Break
See the details
11:15
Main stage
What marketing leadership really wants from PMMs
Ajdin Agic, CMO, Clarity AI
See the details
11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Connie Fan, Director of Product Marketing, Sage
Jessica Shields, Director of Product Marketing, Mastercard
Erin Grippo, Director of Product Marketing, Brivo
See the details
13:30
Workshops
Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
See the details
14:15
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
14:15
Exhibition & networking
Measuring what matters: Lean KPIs for the resourceful PMM
Cris Thome, Director of Product Marketing, Amilia
See the details
14:45
Main stage
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
Savi Chakraborty, Senior Product Marketing Lead, Twilio
See the details
15:15
Exhibition & networking
Break
See the details
15:30
Workshops
Workshop: Building Your AI-Powered PMM Workflow
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
15:45
Main stage
Fireside chat - Growth, Product, and the Vanishing Org Chart
Jess Ruby, Director of Growth Marketing, Uniuni
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
See the details
16:15
Main stage
How to create messaging that maximizes every marketing dollar
Natalija Pavić, Senior Director of Product Marketing, Kibo
See the details
16:45
Main stage
Closing remarks and reflection on the day's themes
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
See the details
November 13
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Agentic AI in Action: Smarter, Faster, Context-Driven Sales Enablement
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
See the details
09:45
Main stage
From Output to Outcome: Mastering KPIs & OKRs in Product Marketing
Vikram Singh, Senior Director, Global Product Marketing, Allot
See the details
10:30
Main stage
From Risk to Rocket Fuel: Positioning AI to Protect and Propel Your Organization
Ryan Steeves, Senior Product Marketing Lead, Microsoft
See the details
11:00
Exhibition & networking
Break
See the details
11:30
Main stage
Roundtable discussions: What's your AI archetype?
Stephanie Coughlin, Head of Marketing, TransUnion Canada
See the details
12:15
Main stage
From Day One to Day Won: How Outbound PM and PMM Drive GTM as a Team Sport
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Beyond testimonials: Leveraging your customers as SMEs
Emily Raine, Head of Content Marketing for Games, Unity
See the details
14:15
Main stage
Product Marketing; The Nexus of Value
Chris Wynder, Director of Marketing, Developer Programs, OpenText
See the details
14:45
Main stage
Closing remarks
See the details
What's on
Main stage
Exhibition & networking
Workshops
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Prioritize to maximize: The art and science of PMM focus
Siddhant Nagpal, Director of Product Marketing, Longbow Advantage
See the details
09:45
Main stage
Scaling Product Marketing as a Team of One — With a Little Help from AI
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
10:45
Exhibition & networking
Break
See the details
11:15
Main stage
What marketing leadership really wants from PMMs
Ajdin Agic, CMO, Clarity AI
See the details
11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
Panel - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Connie Fan, Director of Product Marketing, Sage
Jessica Shields, Director of Product Marketing, Mastercard
Erin Grippo, Director of Product Marketing, Brivo
See the details
13:30
Workshops
Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
See the details
14:15
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
14:15
Exhibition & networking
Measuring what matters: Lean KPIs for the resourceful PMM
Cris Thome, Director of Product Marketing, Amilia
See the details
14:45
Main stage
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
Savi Chakraborty, Senior Product Marketing Lead, Twilio
See the details
15:15
Exhibition & networking
Break
See the details
15:30
Workshops
Workshop: Building Your AI-Powered PMM Workflow
Chirag Madhrani, Director of Product Marketing, Zafin
See the details
15:45
Main stage
Fireside chat - Growth, Product, and the Vanishing Org Chart
Jess Ruby, Director of Growth Marketing, Uniuni
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
See the details
16:15
Main stage
How to create messaging that maximizes every marketing dollar
Natalija Pavić, Senior Director of Product Marketing, Kibo
See the details
16:45
Main stage
Closing remarks and reflection on the day's themes
See the details
17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
See the details
November 13
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Agentic AI in Action: Smarter, Faster, Context-Driven Sales Enablement
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
See the details
09:45
Main stage
From Output to Outcome: Mastering KPIs & OKRs in Product Marketing
Vikram Singh, Senior Director, Global Product Marketing, Allot
See the details
10:30
Main stage
From Risk to Rocket Fuel: Positioning AI to Protect and Propel Your Organization
Ryan Steeves, Senior Product Marketing Lead, Microsoft
See the details
11:00
Exhibition & networking
Break
See the details
11:30
Main stage
Roundtable discussions: What's your AI archetype?
Stephanie Coughlin, Head of Marketing, TransUnion Canada
See the details
12:15
Main stage
From Day One to Day Won: How Outbound PM and PMM Drive GTM as a Team Sport
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
See the details
12:45
Exhibition & networking
Lunch
See the details
13:45
Main stage
Beyond testimonials: Leveraging your customers as SMEs
Emily Raine, Head of Content Marketing for Games, Unity
See the details
14:15
Main stage
Product Marketing; The Nexus of Value
Chris Wynder, Director of Marketing, Developer Programs, OpenText
See the details
14:45
Main stage
Closing remarks
See the details

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