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Event starts in:
140

days :

23

: hours :

24

minutes

8

until early bird rates end

November 19 & 20, 2025
Toronto

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2024 agenda

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What's on
November 20
November 21
November 20
November 20
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
Reggie Waterman, Brand Director, Yorkville University
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09:15
Main stage
The 5 questions to ask before you ask ‘How much should we charge?’
Harrison Levy, Vice President of Product Marketing, Resolver (A Kroll Business)
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09:45
Main stage
Supercharging your GTM strategy through internal Collaboration & Relationships
Imran Ahmed, Vice President of Product Marketing, D2L
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10:15
Main stage
A deep dive into strategic win-loss analysis
Brady Tengberg, Head of Client Success and Program Delivery, Clozd
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10:45
Breaks
Break
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11:15
Main stage
The flywheel effect: Turning customers into growth engines
Nina Angelo, Vice President of Marketing, Float
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11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
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12:30
Breaks
Lunch
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13:30
Main stage
Panel: How to be the best product marketing mentor (and mentee!)
Gaelan Love, Microsoft in Education GTM Lead, Microsoft
Jessica Andrews, VP of Marketing, Copper
Reggie Waterman, Brand Director, Yorkville University
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14:15
Main stage
From roadblocks to results: Smart strategies for product marketers to conquer 5 of our biggest challenges
Laura Curk, Director of Product Marketing, Kindsight
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14:45
Main stage
Navigating product free trials for enterprise solutions: Planful's product-led growth strategy
Jamie Gahunia, Director of Product Marketing, Planful
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15:15
Breaks
Break
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15:45
Main stage
PMM is the new growth marketer - Decoding the evolution of PMM into a growth leader.
Savi Chakraborty, Senior Manager, Strategic Initiatives, Dayforce
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16:15
Main stage
Your 30/60/90 day guide for a killer content strategy
Vanessa Hartung, Director of Content Marketing, Varicent
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16:45
Main stage
Closing remarks
Reggie Waterman, Brand Director, Yorkville University
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17:00
Breaks
Happy hour hosted by Product Marketing Alliance
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November 21
09:00
Main stage
Opening remarks
Reggie Waterman, Brand Director, Yorkville University
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09:15
Main stage
A practical guide to developing product positioning
Alex McDonnell, Director of Product Marketing, Airtable
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09:45
Main stage
Roundtable discussions: Mastering B2B launches - Smart strategies and savvy tips
Stephanie Coughlin, Head of Marketing, TransUnion Canada
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10:30
Main stage
From scriptwriting to storytelling - What my previous career taught me about crafting an impactful narrative
Inbal Sarig, Director of Product Marketing, Tipalti
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11:00
Breaks
Break
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11:30
Main stage
Panel: Selling to sales - How to really collaborate with your most fundamental ally
Anita Choi-Gibson, Director of Product Marketing, WSAudiology
Vivian Lou, Head of B2B & Product Marketing, Flipp
Brent Brooks, Former Principal Product Marketing Manager, Amazon
Chirag Madhrani, Director of Product Marketing, Zafin
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12:15
Main stage
Bridging the divide: How to drive impact through strategic collaboration with Product
Allison Macleod, Head of Product Marketing, PocketHealth
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12:45
Breaks
Lunch
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13:45
Main stage
User-driven insights: The secret weapon for B2C growth
Susann Weinelt, Head of Product Marketing, iMusician
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14:15
Main stage
Trends and predictions for product marketing in 2025
Kimberlee West, Director of Product Marketing, Maple
Julie Grondin, Director of Product Marketing, Miovision
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14:45
Main stage
How to harness win/loss to tweak your product positioning
Chirag Madhrani, Director of Product Marketing, Zafin
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15:15
Main stage
Closing remarks
Reggie Waterman, Brand Director, Yorkville University
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Watch some of our
summit highlights...

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Building an effective go-to-market strategy

Jarrad Hubbard, Director of Product Marketing, DailyPay

Controlling your destiny: Leading a team with clarity in an uncertain environment

Shana Rusonis, Global Ecosystem Marketing Lead, Atlassian

The value of impactful messaging frameworks for B2B & B2C audiences

Jui Tamhane, Product Marketing Manager, Google

Riana Frischman, Senior Product Marketing Manager, Amazon Fashion, Amazon

Get tickets on

early bird sale now

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Toronto
November 20 - 21, 2024

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