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Event starts in:
67

days :

3

: hours :

32

minutes

7

until prices increase

November 12 & 13, 2026
Toronto

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past agenda

Build your skills to thrive in a complex ecosystem - gain tactics to influence product, sales, and growth to drive durable GTM impact. Get your ticket for free with a PMA Pro+ membership.

Filled with talks, panels, and interactive discussion, the agenda focuses on alignment, influence, and measurable results well beyond launch day.

Co-located with 5 other Summits, your ticket unlocks full access to all content tracks. Check out our co-located tracks here.

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What's on
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
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09:15
Main stage
Everyone wants something different from PMM: A masterclass in people pleasing
Sebastian Cevallos, Sr. Product Marketing Manager, 1Password
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10:00
Main stage
Nobody agrees what we sell: A playbook for portfolios that outgrew their story
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
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10:30
Main stage
Separating customer signal from internal noise
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11:00
Exhibition & networking
Break
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11:30
Main stage
The end of the battlecard
Jay Cameron, Vice President of Product Marketing, Diligent
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12:00
Main stage
Interactive roundtable discussions - Leading through influence
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12:45
Exhibition & networking
Lunch
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13:30
Main stage
Panel - Standing out in a saturated market
Nacho Harriague, Director, Product Marketing, Invgate
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13:30
Workshops
Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
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14:15
Main stage
Evolving your narrative without losing market trust
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15:15
Exhibition & networking
Break
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15:30
Main stage
Fireside chat - Enabling to change team behaviour
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15:45
Workshops
Workshop: Building Your AI-Powered PMM Workflow
Chirag Madhrani, Director of Product Marketing, Zafin
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16:00
Main stage
Measuring what matters when attribution isn't perfect
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16:30
Main stage
Fireside chat - Beyond efficiency: How AI is redefining Product Marketing’s role in growth
Divya Tadi, Senior Product Marketing Manager, Thomson Reuters
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17:00
Main stage
Closing remarks
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17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
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November 13
09:00
Main stage
Opening remarks
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09:15
Main stage
Turning sales feedback into signal (not anecdotes)
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09:45
Main stage
Scaling into new markets while maintaining strategic focus
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10:30
Main stage
From Risk to Rocket Fuel: Positioning AI to Protect and Propel Your Organization
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11:00
Exhibition & networking
Break
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11:30
Main stage
Creating faster decisions through better operating rhythms
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12:00
Main stage
Packaging value that resonate with buyers and support revenue growth
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Building executive trust through strategic communication
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14:15
Main stage
Creating consistency across global markets and regional teams
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14:45
Main stage
Closing remarks
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

→ Build positioning that's genuinely differentiated and nail the GTM motion that fits your market

→ Leverage AI and emerging tech to scale your impact, without scaling your headcount.

→ Influence across product, sales, and leadership and become the strategic connector your org can't operate without.

→ Meet mentors & build a network in the world’s biggest PMM community.

Toronto
November 12 & 13, 2026

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