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Event starts in:
96

days :

18

: hours :

43

minutes

34

until early bird rates end

November 12 & 13, 2025
Toronto

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Testimonials
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Explore sessions

Day one - Lay your strategic groundwork.

Get insights to help you refine your GTM playbook and drive strategic alignment to maximize impact within your org and overcome resource constraints.

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Explore sessions

Day two - Execute and amplify your impact.

Leverage agentic AI teammates, lean GTM strategies and and customer advocacy to achieve scalable growth.

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Check out workshops

Workshops - Your PMM cheat codes

Build your own custom GPT, develop a scalable content strategy and survive and thrive as a solo pmm.

What's on
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
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09:15
Main stage
The state of PMM in 2025 - Trends, insights and what it means for 2026
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09:45
Main stage
Beyond big budgets: Unlocking deep customer insights through scrappy research
Jamie Gahunia, Director of Product Marketing, Caseware
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10:15
Main stage
A deep dive into strategic win-loss analysis
Spencer Dent, Co-Founder, Clozd
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10:45
Exhibition & networking
Break
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11:15
Main stage
Measuring what matters: Lean KPIs for the resourceful PMM
Cris Thome, Director of Product Marketing, Amilia
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11:15
Workshops
Workshop - Build your PMM AI assistant: Custom GPTs for accelerated workflows
Michele Nieberding, Director of Product Marketing, Treasure Data
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11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
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12:30
Exhibition & networking
Lunch
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13:30
Main stage
What marketing leadership really wants from PMMs
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13:30
Workshops
Workshop - Crafting a sustainable content engine for PMMs
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14:00
Main stage
Fireside chat - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Vladlena Mitskaniouk, Head of Marketing & AI, Stealth AI Startup
Connie Fan, Director of Product Marketing, Sage
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14:30
Main stage
Fireside chat - Growth, Product, and the Vanishing Org Chart
Jess Ruby, Director of Growth Marketing, Uniuni
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15:00
Exhibition & networking
Break
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15:30
Main stage
How to create messaging that maximizes every marketing dollar
Jessica Shields, Director of Product Marketing, Mastercard
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16:00
Main stage
Establishing a sustainable & actionable CI program on a shoestring budget
Chirag Madhrani, Director of Product Marketing, Zafin
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16:30
Main stage
Closing remarks and reflection on the day's themes
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17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
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November 13
09:00
Main stage
Opening remarks
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09:15
Main stage
Five AI hacks to help you do more with less
Michele Nieberding, Director of Product Marketing, Treasure Data
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09:45
Main stage
Roundtable discussions: What's your AI archetype?
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10:30
Main stage
AI as your PMM co-pilot: Scaling execution without scaling headcount
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11:00
Exhibition & networking
Break
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11:30
Main stage
Panel: Crafting a high-ROI Go-to-market strategy
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
Divya Tadi, Senior Product Marketing Manager, Thomson Reuters
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11:30
Exhibition & networking
Workshop - How to survive and thrive as a solo PMM
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12:15
Main stage
Launch lean, win big: Crafting high-impact product launches with minimal budget
Savi Chakraborty, Senior Product Marketing Lead, Twilio
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Beyond testimonials: Leveraging your customers as SMEs
Susann Weinelt, Head of Product Marketing, iMusician
Emily Raine, Head of Content Marketing for Games, Unity
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14:15
Main stage
Product Marketing; The Nexus of Value
Chris Wynder, Director of Marketing, Developer Programs, OpenText
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14:45
Main stage
Closing remarks
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Watch our past
summit highlights

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A practical guide to developing product positioning

Alex McDonnell, Director of Product Marketing at Airtable

The flyweheel effect: Turning customers into growth engines

Nina Angelo, Director of Product Marketing at Float

From scriptwriting to storytelling: What my previous career taught me about crafting an impactful narrative

Inbal Sarig, Director of Product Marketing at Tiaplti

Get your ticket

early bird sale now on

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Toronto
November 12 & 13, 2025

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