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Event starts in:
46

days :

20

: hours :

19

minutes

29

until early bird pricing ends

November 12 & 13, 2026
Marriott Downtown at CF Toronto Eaton Centre
525 Bay Street
Toronto

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agenda

Build your skills to thrive in a complex ecosystem - gain tactics to influence product, sales, and growth to drive durable GTM impact. Get your ticket for free with a PMA Pro+ membership.

Filled with talks, panels, and interactive discussion, the agenda focuses on alignment, influence, and measurable results well beyond launch day.

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What's on
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
Natosha McNeal, Healthcare Senior Solutions Marketing Manager, Camunda
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09:15
Main stage
Fireside chat | Beyond Efficiency: How AI is redefining product marketing's role in growth
Divya Tadi, Senior Product Marketing Manager, Thomson Reuters
Laura Curk, Senior Director of Product Marketing, ProShop
Scott Ife, AVP, Head of Market Intelligence and AVP, Product Strategy and Support, Manulife
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10:00
Main stage
Separating customer signal from internal noise
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10:30
Main stage
Fireside chat | The end of the battlecard
Jay Cameron, Vice President of Product Marketing, Diligent
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
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11:00
Exhibition & networking
Break
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12:00
Main stage
Roundtable discussions | Leading through influence
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12:45
Exhibition & networking
Lunch
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13:30
Main stage
Panel | Standing out in a saturated market
Nacho Harriague, Director, Product Marketing, Invgate
Jessica Shields, Director of Product Marketing, Mastercard
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14:15
Main stage
Evolving your narrative without losing market trust
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15:15
Exhibition & networking
Break
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16:00
Main stage
The future of the pmm role
Kelly McAndrew, PointClickCare
Sebastian Cevallos, Sr. Product Marketing Manager, 1Password
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16:30
Main stage
Nobody agrees what we sell: A playbook for portfolios that outgrew their story
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
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17:00
Main stage
Closing remarks
Natosha McNeal, Healthcare Senior Solutions Marketing Manager, Camunda
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17:00
Exhibition & networking
Happy hour
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November 13
09:00
Main stage
Opening remarks
Natosha McNeal, Healthcare Senior Solutions Marketing Manager, Camunda
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09:15
Main stage
Beating your competitors to the punch
Jason Pereira, Senior Product Marketing Lead, Microsoft
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09:45
Main stage
Panel | Enabling to change team behaviour
Sam Ghoreishi, Marketing Director, Enterprise Performance Solutions, Kearney
Nicole Diceman, Director, Product Marketing, Vena Solutions
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
Stephanie Gomez, Head of Product Marketing, KEV Group
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10:30
Main stage
Creative storytelling: Marketing in healthcare
Anita Choi-Gibson, Director of Product Marketing, WSAudiology
Natosha McNeal, Healthcare Senior Solutions Marketing Manager, Camunda
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11:00
Exhibition & networking
Break
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11:30
Main stage
Creating faster decisions through better operating rhythms
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12:00
Main stage
Packaging value that resonate with buyers and support revenue growth
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Why Customer loyalty will be your saving grace
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14:15
Main stage
How Aristotle, neuroscience and product marketing built better GTM strategies
Lya Gutierrez, Director of Cybersecurity Commercial Enablement & Go‑to‑Market, KPMG
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14:45
Main stage
Fireside chat | Packaging value: creating offers that resonate with buyers and support revenue growth
Kevin Chan, Director of Product Marketing
Nicole Diceman, Director, Product Marketing, Vena Solutions
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15:15
Main stage
Closing remarks
Natosha McNeal, Healthcare Senior Solutions Marketing Manager, Camunda
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Early bird tickets

now on sale

Two days built for PMMs ready to stop being good and start being indispensable.

→ Build positioning that cuts through and a GTM motion your sales team actually uses.
 → Use AI to do in an afternoon what used to take a week, and own the conversation about what that means for your role.
 → Earn a seat at the table with product, sales, and leadership and become the person no one wants to make a decision without.
 → Find your people. Canada's largest PMM community, in one room.

Toronto
November 12 & 13, 2026

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