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November 12 & 13, 2025
Marriott Downtown at CF Toronto Eaton Centre
525 Bay Street
Toronto

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Testimonials
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Explore sessions

Day one - Lay your strategic groundwork.

Get insights to help you refine your GTM playbook and drive strategic alignment to maximize impact within your org and overcome resource constraints.

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Day two - Execute and amplify your impact.

Leverage agentic AI teammates, lean GTM strategies and and customer advocacy to achieve scalable growth.

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Check out workshops

Workshops - Your PMM cheat codes

Build your own custom GPT, develop a scalable content strategy and survive and thrive as a solo pmm.

What's on
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
Ajdin Agic, CMO, Clarity AI
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09:15
Main stage
Prioritize to maximize: The art and science of PMM focus
Sid Nagpal, Director of Product Marketing, Longbow Advantage
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09:45
Main stage
Scaling Product Marketing as a Team of One — With a Little Help from AI
Chirag Madhrani, Director of Product Marketing, Zafin
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10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
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10:45
Exhibition & networking
Break
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11:15
Main stage
What marketing leadership really wants from PMMs
Ajdin Agic, CMO, Clarity AI
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11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
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12:30
Exhibition & networking
Lunch
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13:30
Main stage
Panel - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Connie Fan, Director of Product Marketing, Sage
Jessica Shields, Director of Product Marketing, Mastercard
Erin Grippo, Director of Product Marketing, Brivo
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13:30
Workshops
Workshop: From Tactical to Transformational - Building and Scaling an Analyst Relations Program that Delivers Results
Kelly O'Dwyer Manuel, Head of Global Industry Analyst Relations, NXP Semiconductors
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14:15
Main stage
Interactive Demo 101
Matthew Phillips, Guideflow
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14:45
Main stage
How to Be a Super IC - Building your own product marketing agent to accelerate and scale your impact.
Savi Chakraborty, Senior Product Marketing Lead, Twilio
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15:15
Exhibition & networking
Break
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15:45
Main stage
Fireside chat - Growth, Product, and the Vanishing Org Chart
Jess Ruby, Director of Growth Marketing, Uniuni
Nathaniel Plamondon, Associate Director of Product Marketing, Cornerstone OnDemand
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15:45
Workshops
Workshop: Building Your AI-Powered PMM Workflow
Chirag Madhrani, Director of Product Marketing, Zafin
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16:15
Main stage
Beyond testimonials: Leveraging your customers as SMEs
Emily Raine, Head of Content Marketing for Games, Unity
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16:45
Main stage
Closing remarks and reflection on the day's themes
Ajdin Agic, CMO, Clarity AI
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17:00
Exhibition & networking
Happy hour hosted by Product Marketing Alliance
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November 13
09:00
Main stage
Opening remarks
Chirag Madhrani, Director of Product Marketing, Zafin
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09:15
Main stage
Agentic AI in Action: Smarter, Faster, Context-Driven Sales Enablement
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
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09:45
Main stage
Panel: What it means to be a PMM in an AI-first organization
Savi Chakraborty, Senior Product Marketing Lead, Twilio
Meg Sharp, Product Marketing Lead, Homebase
Sam Ghoreishi, Marketing Director, Enterprise Performance Solutions, Kearney
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10:30
Main stage
From Risk to Rocket Fuel: Positioning AI to Protect and Propel Your Organization
Ryan Steeves, Senior Product Marketing Lead, Microsoft
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11:00
Exhibition & networking
Break
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11:30
Main stage
Roundtable discussions: What's your AI archetype?
Stephanie Coughlin, Head of Marketing, TransUnion Canada
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12:15
Main stage
From Day One to Day Won: How Outbound PM and PMM Drive GTM as a Team Sport
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Product Marketing; The Nexus of Value
Chris Wynder, Director of Marketing, Developer Programs, OpenText
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14:15
Main stage
Closing remarks
Chirag Madhrani, Director of Product Marketing, Zafin
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Watch our past
summit highlights

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A practical guide to developing product positioning

Alex McDonnell, Director of Product Marketing at Airtable

The flyweheel effect: Turning customers into growth engines

Nina Angelo, Director of Product Marketing at Float

From scriptwriting to storytelling: What my previous career taught me about crafting an impactful narrative

Inbal Sarig, Director of Product Marketing at Tiaplti

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Toronto
November 12 & 13, 2025

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