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Event starts in:
118

days :

9

: hours :

55

minutes

34

until early bird rates end

November 12 & 13, 2025
Toronto

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2025 agenda

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Testimonials
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Explore sessions

Day one - Lay your strategic groundwork.

Establish the strategic bedrock for PMM. Think impactful insights, precise messaging, and strategic alignment to maximize impact within resource constraints.

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Explore sessions

Day two - Execute and amplify your impact.

Leveragie agentic AI teammates, lean GTM strategies and and customer advocacy to achieve scalable growth.

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Check out workshops

Workshops - Your PMM cheat codes

Build your own custom GPT, develop a scalable content strategy and survive and thrive as a solo pmm.

What's on
November 12
November 13
November 12
November 12
08:00
Main stage
Registration and networking breakfast
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09:00
Main stage
Opening remarks
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09:15
Main stage
The state of PMM in 2025 - Trends, insights and what it means for 2026
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09:45
Main stage
Beyond big budgets: Unlocking deep customer insights through scrappy research
Jamie Gahunia, Director of Product Marketing, Planful
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10:15
Main stage
A deep dive into strategic win-loss analysis
Spencer Dent, Co-Founder, Clozd
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10:45
Breaks
Break
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11:15
Main stage
Measuring what matters: Lean KPIs for the resourceful PMM
Cris Thome, Director of Product Marketing, Amilia
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11:15
Workshops
Workshop - Build your PMM AI assistant: Custom GPTs for accelerated workflows
Michele Nieberding, Director of Product Marketing, Treasure Data
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11:45
Main stage
Interactive roundtable discussions - Data-driven decision making
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12:30
Breaks
Lunch
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13:30
Main stage
What marketing leadership really wants from PMMs
Joanne MacDonald, Senior Director of Product Marketing, Litera
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13:30
Workshops
Workshop - Crafting a sustainable content engine for PMMs
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14:00
Main stage
Fireside chat - Beyond feature requests: Driving product strategy with resourceful PMM advocacy
Vanessa Hartung, Director of Content Marketing, Varicent
Vladlena Mitskaniouk, Head of Marketing & AI, Stealth AI Startup
Connie Fan, Director of Product Marketing, Sage
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14:30
Main stage
The performance PMM: Driving growth with strategic insights, not endless spend
Jess Ruby, Director of Growth Marketing, Uniuni
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15:00
Breaks
Break
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15:30
Main stage
How to create messaging that maximizes every marketing dollar
Jessica Shields, Director of Product Marketing, Mastercard
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16:00
Main stage
Establishing a sustainable & actionable CI program on a shoestring budget
Chirag Madhrani, Director of Product Marketing, Zafin
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16:30
Main stage
Closing remarks and reflection on the day's themes
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17:00
Breaks
Happy hour hosted by Product Marketing Alliance
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November 13
09:00
Main stage
Opening remarks
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09:15
Main stage
Five AI hacks to help you do more with less
Michele Nieberding, Director of Product Marketing, Treasure Data
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09:45
Main stage
Roundtable discussions: What's your AI archetype?
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10:30
Main stage
AI as your PMM co-pilot: Scaling execution without scaling headcount
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11:00
Breaks
Break
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11:30
Main stage
Panel: Crafting a high-ROI Go-to-market strategy
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
Tabinda Khan, Senior Product Marketing Manager, Guidewire Software
Divya Tadi, Senior Product Marketing Manager, Thomson Reuters
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11:30
Breaks
Workshop - How to survive and thrive as a solo PMM
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12:15
Main stage
Launch lean, win big: Crafting high-impact product launches with minimal budget
Savi Chakraborty, Senior Product Marketing Lead, Twilio
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12:45
Breaks
Lunch
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13:45
Main stage
Uncut gems: Transforming raw customer stories into powerful marketing assets
Emily Raine, Director of Content Marketing, Unity
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14:15
Main stage
Amplify your message: How PMMs ignite community-led growth
Chris Wynder, Director of Marketing, Developer Programs, OpenText
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14:45
Main stage
Closing remarks
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Watch some of our
summit highlights...

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A practical guide to developing product positioning

Alex McDonnell, Director of Product Marketing at Airtable

The flyweheel effect: Turning customers into growth engines

Nina Angelo, Director of Product Marketing at Float

From scriptwriting to storytelling: What my previous career taught me about crafting an impactful narrative

Inbal Sarig, Director of Product Marketing at Tiaplti

Get tickets on

early bird sale now

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Toronto
November 12 & 13, 2025

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