12 November 2026 09:00 - 09:15
Opening remarks
Welcome to day one of Product Marketing Summit Toronto. Over the next two days, we're diving deep into the most critical challenge facing PMM leaders today: how to achieve outsized impact with limited resources.
Our theme, "the PMM advantage," isn't just a mantra; it's a strategic imperative. Day One is all about strategic foundations & intelligent insights ā equipping you with the core knowledge, lean research tactics, and alignment strategies you need to build a rock-solid PMM function before you even think about scaling.
13 November 2026 09:00 - 09:15
Opening remarks
Welcome to day two of Product Marketing Summit Toronto. Today, we're shifting our focus from strategic foundations to AI-Powered Execution & Amplified Impact Through Advocacy.
Yesterday, we set the groundwork for "doing more with less" through intelligent insights and lean strategies. Now, day two is all about putting those plans into action with maximum efficiency. We'll explore how to leverage cutting-edge AI tools, streamline your go-to-market efforts, optimize content strategies, and activate the powerful voices of your customers to achieve disproportionate results, even with limited resources.
13 November 2026 10:30 - 11:00
Creative storytelling: Marketing in healthcare
Healthcare marketing sits in a strange spot: it needs the same creative spark as any other industry, but every idea has to survive a gauntlet of legal review, compliance checks, and regulations that can shut a campaign down before it ever reaches an audience.
HIPAA, FDA guidelines, medical accuracy requirements and internal legal teams all have a say before a single word goes public, and what counts as "compliant" can shift depending on the audience, the channel and the claim being made. In this session, we'll dig into how healthcare marketers keep their storytelling human and compelling inside those constraints, where the real friction points are in the approval process, and what it actually takes to build creative work that clears every hurdle without losing its voice along the way.
Expect honest talk about the tradeoffs, not a highlight reel.
13 November 2026 15:15 - 15:30
Closing remarks
As the summit draws to a close, it's time to pause and truly reflect on our core theme: "the PMM advantage" Throughout these two days, we've explored every facet of this challenge, from shaping growth strategy to creative storytelling and showing value.
This session is your opportunity to synthesize these diverse learnings, connecting the dots between the tactical hacks and the overarching strategic shifts needed to thrive in a resource-constrained world.
12 November 2026 17:00 - 17:10
Closing remarks
Reflect on all the learnings from day 1 and prepare for day 2.