Pmms are uniquely positioned to drive measurable growth without huge budgets. This keynote redefines the "Performance PMM," showing how to influence acquisition, conversion, and retention by optimizing the funnel with deep product and customer insights. Discover how to unlock exponential growth by maximizing every marketing dollar. This session offers a framework to integrate performance marketing into your PMM strategy. Learn to turn product value into compelling, performance-ready messaging, strategically inform channel choices, and use data for continuous optimization. You'll gain actionable strategies to empower performance marketers, boost conversions, and become a key contributor to sustainable, efficient growth. Key learnings: - Identify high-impact strategic insights that can optimize conversion rates and drive efficient user acquisition and retention. - Translate core product value and messaging into effective, performance-driven creative and campaign strategies. - Collaborate seamlessly with performance marketing teams to leverage data and continuously optimize funnel performance without increasing spend.