Product marketers and enablement teams are often seen as separate entities, but successful collaboration is essential for driving revenue. This panel will explore strategies for building a strong partnership between product marketing and enablement, sharing practical tips and real-world examples to help you align your teams, improve sales efficiency, and ultimately achieve greater success. Key learnings will include: • Understand each other’s goals and challenges: Gain insights into the unique perspectives of product marketers and enablement teams to foster mutual respect and collaboration. • Build a shared language and metrics: Develop a common framework for measuring success and communicating effectively to ensure alignment and accountability. • Create a collaborative process: Establish efficient workflows and communication channels to streamline the development and distribution of sales enablement materials.