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Jeffrey

Leggo

Director of Product Marketing & Digital Experience

AppDirect

Jeffrey leads diverse product and technology teams that have brought to market digital hardware and software solutions. From SaaS digital platforms, to headless commerce solutions, marketplace strategies, POS solutions, self-service kiosk solutions, embedded in-store technologies, and a host of other solutions that have run on the cloud, wearable, and mobile. He has led these solutions from an implementation perspective as a retailer or healthcare company, as well as from a product development perspective at technology companies.

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13 November 2025 09:15 - 09:45

Agentic AI in Action: Smarter, Faster, Context-Driven Sales Enablement

Product marketing’s edge in the agentic era is context. This keynote will cover how to operationalize agentic AI for sales enablement: from shaping your research and enriching win/loss data, to vibe-coding enablement tools. Learn how to leverage agentic AI to deliver just-in-time, micro-targeted insights to sales teams, tailored by segment, region, and each customer’s critical business initiatives. Expect a practical framework, operating model, and roadamp to reduce rework, accelerate ramp, and move pipeline—all without adding headcount.