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Jeffrey

Leggo

Director of Product Marketing & Digital Experience

AppDirect

Jeffrey leads diverse product and technology teams that have brought to market digital hardware and software solutions. From SaaS digital platforms, to headless commerce solutions, marketplace strategies, POS solutions, self-service kiosk solutions, embedded in-store technologies, and a host of other solutions that have run on the cloud, wearable, and mobile. He has led these solutions from an implementation perspective as a retailer or healthcare company, as well as from a product development perspective at technology companies.

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12 November 2026 10:30 - 11:00

Fireside chat | The end of the battlecard

For decades, competitive intelligence has been a manual process: researching competitors, updating battlecards, and reacting to market changes after they've already happened. AI changes the game. In this fireside chat, Jay Cameron and Jeffrey Leggo explores how AI-powered competitive intelligence is transforming PMM teams from information gatherers into strategic advisors who can anticipate market moves before competitors make them. Learn how leading organizations are using agentic AI to: - Monitor competitors continuously - Detect market signals in real time - Surface revenue-impacting insights faster - Deliver dynamic guidance to sales teams - Shift from reactive analysis to predictive intelligence - The future of competitive intelligence isn't knowing more. It's knowing first.