Vibe coding is making software faster and cheaper to create. There’s an historic amount of software being produced every day. Customers have never had more choices, or been more overwhelmed by the demands for their attention. For product marketers, that raises two questions: What changes are worth launching, and how do we help customers see what matters? In this interactive workshop, we’ll have a look at real product launches and explore how product marketers can spot meaningful value emerging from competitors, explain why buying may be better than building, and communicate value when engineering teams have multiplied their output. Together, we’ll consider what makes a product changes meaningful when they're so plentiful, what customers are really choosing between, and how to answer a central question: Why buy this instead of building it yourself? You’ll leave with a practical way to assess which features deserve attention and when to position them to your customers.

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