Competitive intelligence used to mean a spreadsheet nobody updated and a battlecard everyone ignored. AI changes that math entirely. In this session, we'll look at how product marketing teams are using AI to monitor competitor moves in real time, turn scattered signals (pricing changes, feature launches, review sentiment, win/loss notes) into usable insight, and get that insight in front of sales before a deal is lost, not after. Expect a practical look at what AI can genuinely do well in this space right now (pattern detection, synthesis, speed) and where it still needs a human hand (judgment, nuance, knowing which battle actually matters). Attendees will leave with a framework for building a CI process that updates itself, plus a clear-eyed view of the tools worth trying