Most PMM teams know how to build enablement for others, decks for sales, messaging guides for marketing, but turning that same discipline inward is rarer. This fireside chat looks at how PMM leaders enable their own teams to change behaviour, not just execute more launches or produce more content, but genuinely shift how the team prioritises, collaborates, and operates day to day. We'll talk through what actually gets a PMM team to work differently: how leaders build habits and operating rhythms that stick, how they get buy-in for new ways of working without it feeling like top-down process, and how they know the change has taken hold rather than faded after a few weeks. Expect a candid conversation grounded in what's worked, and what hasn't, when trying to shift behaviour inside your own function. Key learnings: - Understand the difference between introducing a new process and actually changing team behaviour. - Learn practical approaches for building habits and operating rhythms that PMM teams sustain over time. - Gain a clearer way to tell whether internal enablement efforts are landing, rather than just being acknowledged.

The messaging that resonates perfectly in one market can fall flat, or even confuse, in another, yet global companies still need enough consistency that the brand feels like one company rather than a patchwork of regional interpretations. This fireside chat gets into that balancing act: how much should stay fixed globally, how much should flex locally, and who actually gets to decide. We'll talk candidly about where global consistency breaks down in practice, from translated messaging that loses its meaning to regional teams quietly building their own narrative because the global one didn't fit their market. Expect an honest conversation about building frameworks flexible enough for regional teams to trust, while still protecting the core story that holds the brand together. Key learnings: - Understand where global messaging typically breaks down as it moves into regional markets. - Learn how to build a framework that gives regional teams flexibility without losing core consistency. - Gain practical approaches for resolving disagreements between global and regional priorities on messaging