Product marketing rarely comes with formal authority, yet PMMs are expected to align stakeholders across product, sales, leadership, and customer success, often while balancing competing priorities they don't control. This roundtable brings that challenge into the open, giving attendees the chance to work through their hardest influence problems with peers facing the same dynamics, not just hear a single perspective from a stage. Each table tackles a different angle on leading without authority: 1. Lost in translation: Whispers from the field ( Led by Mona Bhadauria) 2. How a PMM keeps the cross-functional teams aligned (Led by George Nie) 3. Closer to marketing or closer to product: Positioning PMM for impact (Led by Aaftab Ahluwalia) 4. Bringing product Marketing in early (Led By Holly Corbett) Attendees will move through candid, structured discussion designed to surface real tactics they can bring back to their own teams, not generic advice.

As AI reshapes product marketing, the conversation is too often dominated by fear: fears about automation, job loss, and what the future of work will look like. This session offers a more hopeful perspective. Instead of asking what AI will replace, we’ll explore how it can amplify the uniquely human skills that make product marketers so valuable — curiosity, judgment, creativity, empathy, and strategic thinking. Drawing on real-world hiring and team-building experience, this session will examine how AI is already changing the profile of successful PMMs, opening the door to talent with non-traditional backgrounds, fresh perspectives, and AI-native skill sets. We’ll discuss how leaders can rethink hiring, development, and team design to build more adaptable, future-ready PMM organisations, while giving newer professionals confidence about where they fit and how they can thrive. If you'd like, I can also give you: