SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Download brochure

Register now

Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Aaftab
Ahluwalia
Senior Outbound Product Manager
Guidewire Software
Aaftab holds 11+ years of experience and currently works as a Senior Outbound Product Manager at Guidewire Software. In his current role, he orchestrates the end-to-end marketing strategy for our application platform—blending positioning, messaging, storytelling, GTM, and cross-functional alignment to drive product adoption, accelerate sales, and cement market leadership. In his previous role, he was spearheading GTM efforts for various shipping/software products and high growth verticals at FedEx Express Canada. Prior to this role, I was focused on leading multiple cross-functional teams (Sales, Operations, Pricing, Customer Service, IT, Finance) on various strategic growth initiatives at FedEx AMEA.
Button
13 November 2025 12:15 - 12:45
From Day One to Day Won: How Outbound PM and PMM Drive GTM as a Team Sport
In many SaaS companies, Product Management and Product Marketing operate in silos and don’t truly align until just before launch—when positioning is fuzzy, messaging feels rushed, and GTM impact suffers. This session dives into how Outbound PMs, the marketers inside the product org—help shape clear, resonant narratives and positioning early, giving PMMs a foundation to build compelling, customer-facing content. No more scramble, no more spin. Just a go-to-market motion where PM and PMM move in sync, so what starts on day one leads to true momentum on day won.