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Jay
Cameron
Vice President of Product Marketing
Diligent
Jay Cameron is an award-winning product marketing leader, AI strategist, and go-to-market executive with deep expertise in enterprise software, governance, risk, and compliance (GRC). As Vice President of Product Marketing at Diligent, he leads global product marketing for the company's Risk & Audit portfolio, driving market strategy, product positioning, analyst relations, customer adoption, and revenue growth across a rapidly evolving technology landscape. Prior to Diligent, Jay led product marketing at CPA Canada, partnering closely with professionals across accounting, finance, risk, and governance. He is known for transforming complex technologies into compelling market narratives and helping organizations leverage AI to create competitive advantage. He holds an MBA from Schulich School of Business and serves as a Product Marketing Ambassador with the Product Marketing Alliance. Jay is a frequent speaker on risk management, AI, product marketing and the future of go-to-market strategy.
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12 November 2025 11:30 - 12:00
The end of the battlecard
For decades, competitive intelligence has been a manual process: researching competitors, updating battlecards, and reacting to market changes after they've already happened. AI changes the game. In this keynote, Jay Cameron explores how AI-powered competitive intelligence is transforming PMM teams from information gatherers into strategic advisors who can anticipate market moves before competitors make them. Learn how leading organizations are using agentic AI to: - Monitor competitors continuously - Detect market signals in real time - Surface revenue-impacting insights faster - Deliver dynamic guidance to sales teams - Shift from reactive analysis to predictive intelligence - The future of competitive intelligence isn't knowing more. It's knowing first.