Lipsio Carvalho is a growth-focused executive with over 20 years of global marketing experience, including more than 10 years specializing in loyalty, retail and eCommerce across three countries. She currently serves as Director of eCommerce & Non-Travel Rewards at BMO, where she oversees strategy and implementation for the Blue Rewards portfolio, Canada's most beloved loyalty program from the country's fastest-growing bank. Her leadership centres on building agile, collaborative teams that scale loyalty and eCommerce ecosystems, drive digital engagement and deliver sustainable growth. She leads end-to-end ownership of a merchandise and digital rewards catalogue spanning more than 3,000 SKUs, serving over 11 million collectors with seamless digital experiences and data-driven personalization. Her core strengths span digital transformation, team leadership, customer loyalty strategy, creative direction and omnichannel performance marketing. She is also committed to developing future talent, mentoring entrepreneurs and students in digital marketing, media strategy and analytics.