In an environment where every dollar is scrutinized, a successful gtm strategy isn't about spending more, but spending smarter. This expert panel will cut through the noise, offering practical, battle-tested approaches to design and execute GTM plans that deliver exceptional return on investment, even with tight budgets. Our panelists will share how to prioritize the most impactful activities, identify the right channels, and align cross-functional teams to ensure every GTM effort contributes directly to measurable business outcomes. Join us for a lively discussion where seasoned PMM leaders reveal their secrets for maximizing GTM efficiency. They'll cover leveraging existing assets, optimizing for key metrics, and building scalable processes that ensure your product not only reaches its target market effectively but also generates significant value without unnecessary expenditure. Learn how to transform resource constraints into a strategic advantage, making your GTM efforts a true driver of profitable growth. Key learnings: - Identify high-leverage GTM activities that deliver maximum impact with minimal resource allocation. - Discover strategies for optimizing channel selection and cross-functional alignment to boost GTM efficiency and ROI. - Learn how to measure and articulate the direct business value of your GTM efforts, proving impact in a budget-conscious environment.