For the past two years, AI in product marketing has mostly meant one thing: speed. Faster content, faster research, faster campaign turnaround. But a quieter shift is underway, one that has less to do with efficiency and more to do with influence. As AI absorbs the tactical work that used to define the PMM day to day, the function is being pushed toward something bigger: shaping strategy, owning market insight, and sitting closer to the decisions that drive growth. In this fireside chat, we'll explore what that shift actually looks like in practice. Where is AI genuinely changing how PMMs contribute to growth, and where is it just automating busywork? How are leading PMM teams using the time AI frees up, and what new skills are becoming the real differentiators? And as the function's scope expands, what does the next iteration of product marketing leadership need to look like? Expect a candid conversation about the parts of this transformation that are working, the parts that are overhyped, and what product marketers should actually be doing right now to stay ahead of the curve rather than reacting to it.