Most PMM teams know how to build enablement for others, decks for sales, messaging guides for marketing, but turning that same discipline inward is rarer. This fireside chat looks at how PMM leaders enable their own teams to change behaviour, not just execute more launches or produce more content, but genuinely shift how the team prioritises, collaborates, and operates day to day. We'll talk through what actually gets a PMM team to work differently: how leaders build habits and operating rhythms that stick, how they get buy-in for new ways of working without it feeling like top-down process, and how they know the change has taken hold rather than faded after a few weeks. Expect a candid conversation grounded in what's worked, and what hasn't, when trying to shift behaviour inside your own function. Key learnings: - Understand the difference between introducing a new process and actually changing team behaviour. - Learn practical approaches for building habits and operating rhythms that PMM teams sustain over time. - Gain a clearer way to tell whether internal enablement efforts are landing, rather than just being acknowledged.