Laura Curk is a product marketing leader with over a decade of experience in the software industry. As a Director of Product Marketing, she has driven go-to-market initiatives that deliver measurable revenue and user engagement results. LC specializes in strategic pricing, positioning, and planning, and is proud of the product launch frameworks she introduced at Achievers and MediaValet. In 2021, she was shortlisted for the Product Marketing Alliance’s Newcomer Award. Guided by her Nonna Fani’s wisdom to “work hard and be kind,” LC combines strategic vision with a collaborative approach to create meaningful and lasting business impact.