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Laura
Curk
Director of Product Marketing
Kindsight
Laura Curk is a product marketing leader with over a decade of experience in the software industry. As a Director of Product Marketing, she has driven go-to-market initiatives that deliver measurable revenue and user engagement results. LC specializes in strategic pricing, positioning, and planning, and is proud of the product launch frameworks she introduced at Achievers and MediaValet. In 2021, she was shortlisted for the Product Marketing Alliance’s Newcomer Award. Guided by her Nonna Fani’s wisdom to “work hard and be kind,” LC combines strategic vision with a collaborative approach to create meaningful and lasting business impact.
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20 November 2024 14:15 - 14:45
From roadblocks to results: Smart strategies for product marketers to conquer 5 of our biggest challenges
Product marketing can be a maze of competing priorities and undefined roles, but it doesn’t have to be! In this session, Laura Curk ("LC") will tackle five of the biggest challenges facing B2B SaaS product marketers and explore practical frameworks, best practices, and actionable tactics to overcome them. From aligning teams to driving successful GTM launches, you’ll leave with the tools to turn roadblocks into career-defining wins. Let’s transform challenges into opportunities and thrive together.