days :
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until the summit
Developer Marketing Summit
San Francisco
Developers have never been harder to reach - or easier to lose.
One day of honest conversations about what it actually takes to earn their trust when AI has made everyone's marketing sound the same.
Sponsor
Early bird prices
available now
If you market to developers, you already know the old playbook is broken.
This summit brings together the people rewriting it to share what's working, what isn't, and what the industry still won't say out loud.
• Get into the specifics with top teams: what teams are shipping, what's landing with developers, and what quietly got killed.
• Produce content that gets read, communities that don't feel like marketing, onboarding that delivers on the promise, and open source strategies that build real equity.
• Spend the day with people who understand the work - developer marketers, DevRel leads, and technical PMMs who are solving the same problems without needing the basics explained.
One pass.
all access.
We're teaming up with our sister communities to bring you an Access All Areas experience - upgrade your pass to enjoy unlimited access across the event and all session recordings afterwards.
Four tracks. One location. Zero fluff.
Our All Access Pass grants you access to:
The gap between a great product and a market that gets it is where careers are made or lost. This track brings together the PMM leaders closing that gap — with sharper positioning, smarter launches, and messaging that actually lands.
Product Marketing Summit
September 9 & 10
Most marketing teams are adding AI to how they already work. This track is for the ones ready to rebuild around it entirely - and pull ahead of the teams that aren't.
AI for Marketers Summit
September 9 & 10
This track is for the marketers turning relationships into revenue - building advocacy programmes, loyalty strategies, and community-led growth that compounds over time.
Customer Marketing Summit
September 9 & 10
Explore each agenda
and reveal speaker highlights
Discover other events from The Alliance and see opportunities to elevate your career.
A snapshot of
our speakers...
What you’ll get
out of the summit
Feed your curiosity, trade ideas, and overcome real developer marketing challenges through interactive networking sessions with peers who get it.
Learn from industry leaders who are shaping the future of developer marketing — from running high-impact developer events to leveraging the cutting edge of AI and automation to deliver a seamless developer experience.
Understand how the developer role is evolving - and how to adapt your messaging, channels, and strategies to effectively reach today’s developer audience.
Register your interest
& access the brochure
Receive up-to-the-minute agenda updates and team discount info direct to your inbox with the summit brochure.
What our
attendees say...
Our
partners
Series partners
Our Stats
15+
Speakers
100+
Attendees
80%
Senior management
80+
Companies
Watch last year's
most popular session
Before the summit, hear from someone who's spent two decades figuring out what actually works.
Manish Gupta, Former CMO at LaunchDarkly, breaks down what it really takes to reach developers today - from understanding how the developer role has evolved, to why most marketing misses the mark, to what authentic engagement actually looks like when AI is reshaping how software gets built.
If you're trying to earn developer trust in 2026, this is a good place to start.
Plus, we'll send over our brochure - a full breakdown of what to expect from the summit, straight to your inbox.
What are you waiting for? Watch now.
Elevate your team's
developer marketing game
Get $200 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
If you want to bring your team along, chat to Raluca.
More events in
Atlanta
Check out our
summit series...
Interested in more than one summit? Speak to our sales team.
Got a question?
Speak to the team
Want to discuss large group discounts, special rates for technical product marketing or developer marketing teams, or just find out more?
Get in touch - we're a friendly bunch!