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Developer Marketing Summit
San Francisco
Developers don't trust marketing - this is where you learn what to do instead.
Join the summit built for people like you who live in this contradiction: Marketers who respect developers and are trying to figure out how to earn their attention without losing their credibility.
Sponsor
Early bird tickets
available now
Developers have never been harder to reach - or easier to lose.
This summit is a day of honest conversations about what it actually takes to earn their trust when AI has made everyone's marketing sound the same.
• Get into the specifics with top teams like Meta, Intuit & Kong, learning what they're shipping, what's landing with developers, and what quietly got killed.
• Learn what it really takes to earn developer's trust in a world where AI has made everyone's marketing sound the same.
• Spend the day with the only room in the industry where developer scepticism isn't a problem to explain - it's the problem everyone showed up to solve.
A snapshot of
our speakers...
What you’ll get
out of the summit
→ Trade ideas with peers who are solving the same problem - how to market authentically to an audience that sees through everything.
→ Learn from the teams who've figured out what actually builds trust with technical audiences, as well as what quietly destroys it.
→ Understand how the developer role is evolving - and how to adapt your messaging, channels, and strategies to effectively reach today’s developer audience.
Key themes
behind the agenda
One pass
access all areas
We're teaming up with our sister communities to bring you an Access All Areas experience - upgrade your pass to enjoy unlimited access across the event and all session recordings afterwards.
Four tracks. One location. Zero fluff.
Our All Access Pass grants you access to:
46% of developers actively distrust AI output, so when every product has an AI story and every team is publishing tutorials, the signal-to-noise problem isn't a content problem. It's a credibility problem.
Earning trust when everything sounds like AI
Product Marketing Manager
People trust peer recommendations over any form of advertising. For developers, that number is even starker. Explore how the best teams are turning peer credibility into their most powerful growth lever.
Why developers believe other developers
Product Marketing Manager
Developer marketing one of the hardest functions to defend in a budget meeting. These sessions focus on the metrics that matter and how to get leadership bought in on the long game.
Making the business case for doing it right
Product Marketing Manager
Register your interest
& access the brochure
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The summit built with
developer marketing experts
Developer audiences don't respond to standard marketing playbooks. They never have.
That's why we've partnered with Catchy, the leading developer marketing agency, to shape the summit's programme. They work with the world's most demanding technical audiences, counting Meta, Google, Microsoft, Stripe, and Atlassian among their clients. Their expertise is baked into every session.
Our
partners
Series partners
Watch last year's
most popular session
Manish Gupta, Former CMO at LaunchDarkly, breaks down what it really takes to reach developers today - from understanding how the developer role has evolved, to why most marketing misses the mark, to what authentic engagement actually looks like when AI is reshaping how software gets built.
If you're trying to earn developer trust in 2026, this is a good place to start.
Plus, we'll send over our brochure - a full breakdown of what to expect from the summit, straight to your inbox.
What are you waiting for? Watch now.
Upgrade to
unlock full access.
We're teaming up with our sister communities to bring you a complete marketing experience - upgrade your pass to enjoy access across four summit tracks, giving you all the main stage content, workshops and networking opportunities you'll need.
And of course, access to all of the session recordings and slide decks afterwards.
Four tracks. One location. Zero fluff.
The gap between a great product and a market that gets it is where careers are made or lost. This track brings together the PMM leaders closing that gap — with sharper positioning, smarter launches, and messaging that actually lands.
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September 9 & 10
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AI for Marketers Summit
September 9 & 10
This track is for the marketers turning relationships into revenue - building advocacy programmes, loyalty strategies, and community-led growth that compounds over time.
Customer Marketing Summit
September 9 & 10
Our Stats
75+
Speakers
500+
Attendees
80%
Senior management
40+
Companies
Explore each agenda
and reveal speaker highlights
Discover other events from The Alliance and see opportunities to elevate your career.
Elevate your team's
developer marketing game
Get $200 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
If you want to bring your team along, chat to Raluca.
More events in
Atlanta
Check out our
summit series...
Interested in more than one summit? Speak to our sales team.
Got a question?
Speak to the team
Want to discuss group discounts, have questions about the summit, or just find out more? Get in touch - we're a friendly bunch!