Marketing to developers isn’t about hype—it’s about earning trust in a world that’s allergic to fluff. In this keynote, Ryan Pollock draws on two decades of experience leading product marketing at companies like Google, DigitalOcean, Mozilla, and now Together AI to reveal what actually works when you’re trying to stand out in crowded technical markets. Whether you’re launching a new cloud service, building an AI platform, or growing an open source ecosystem, Ryan will walk through the battle-tested tactics he’s used to win over skeptical developers, craft messaging with technical depth, and turn product-led growth into enterprise momentum. Expect practical insights, honest war stories, and a clear blueprint for building marketing that developers don’t roll their eyes at. Key takeaways: - How to market complex technical products without losing developer trust—or business impact. - What makes a product stand out in saturated spaces like cloud, AI, and developer tools. - Lessons from Google to Together AI: open source, PLG, and going from bottom-up buzz to top-down adoption.