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58

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September 10, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Developer Marketing Summit
Workshops
Networking & exhibition
Product Marketing Summit
Customer Marketing Summit
AI for Marketers Summit
September 10
September 11
September 10
September 10
09:00
Developer Marketing Summit
Opening remarks
Pallavi Vanacharla, VP of Product Marketing and Enterprise Marketing, New Relic
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09:00
Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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09:00
Customer Marketing Summit
Chairpersons opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Chief Marketing Officer, LaunchDarkly
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09:15
Product Marketing Summit
The state of PMM in 2025 - Trends, insights and what it means for you
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09:15
Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
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09:45
Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
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09:45
Product Marketing Summit
Unlock your full product marketing potential by harnessing your PMM superpowers
Abigail Laursen, Senior Director of Product Marketing, Snap Inc
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09:45
Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
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10:15
Developer Marketing Summit
Effectively messaging to developers: Maintaining a technical focus
Morris Novelo, Head of Developer Marketing, Qualcomm
Maria Stenina, Senior Marketing Communications Specialist, Qualcomm
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10:15
Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
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10:45
Networking & exhibition
Coffee break
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10:45
Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
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11:15
Developer Marketing Summit
Educating with intent: How targeted training drives competitive differentiation
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11:15
Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
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11:30
Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
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11:45
Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
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11:45
Product Marketing Summit
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
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12:15
Networking & exhibition
Networking roundtable session
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12:15
Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
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12:30
Networking & exhibition
Lunch
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13:15
Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
Sara Huntley, Director of Global Customer Engagement, Microsoft
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13:30
Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
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13:45
Product Marketing Summit
Five ways to keep your PMM assets from going stale
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
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14:00
Networking & exhibition
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, Avaya
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14:00
Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
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14:15
Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
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14:30
Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
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14:45
Workshops
Workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
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15:30
Networking & exhibition
Coffee break
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15:30
Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
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15:30
Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
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16:00
Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
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16:00
Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
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16:00
Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
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16:30
Developer Marketing Summit
Keep it real: Why technical marketing wins with developers
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16:30
Product Marketing Summit
Extended Q&A - Ask your most burning questions
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16:30
Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
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17:00
Developer Marketing Summit
Closing remarks
Pallavi Vanacharla, VP of Product Marketing and Enterprise Marketing, New Relic
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17:00
Product Marketing Summit
Closing remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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17:05
Networking & exhibition
Happy hour
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September 11
09:00
AI for Marketers Summit
Chairperson opening remarks
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09:00
Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Product Marketing Summit
Chairperson opening remarks
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09:15
AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
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09:15
Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
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09:15
Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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09:45
AI for Marketers Summit
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
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09:45
Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
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09:45
Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
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10:15
AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
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10:15
Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
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11:00
Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
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11:15
AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
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11:15
Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
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11:30
Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
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11:45
AI for Marketers Summit
How Inovalon gamified their messaging with AI to boost engagement and alignment
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
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12:00
Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
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12:00
Product Marketing Summit
Influence & impact: Leveraging your personal brand in product marketing
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12:30
Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
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13:30
AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
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13:45
Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
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14:00
AI for Marketers Summit
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
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14:00
Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Rocio Wellington, Director of Product Marketing, Uber
Dan Davidow, CMO, JaneApp
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14:15
Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
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14:30
Product Marketing Summit
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
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14:45
AI for Marketers Summit
Workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
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15:00
Product Marketing Summit
Closing remarks
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15:15
Customer Marketing Summit
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
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16:00
AI for Marketers Summit
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
Steffi Li, Former Director of Product Marketing, Zilliz
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16:30
AI for Marketers Summit
The invisible influence: AI’s role in shaping modern consumer decisions
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17:00
AI for Marketers Summit
Closing remarks
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Get your ticket

for the summit

We’re bringing together the brightest minds in developer marketing for a day of unrivaled networking, learning, and discussion so you can:

• Absorb best practices and real-world experience to drive strategic growth and increase your competitive edge in technical markets.

• Gain actionable and practical insights that can be readily implemented into your strategy for immediate, tangible impact.

• Rub shoulders with developer marketers and marketing pros from colocated events, spark fresh ideas, solve challenges together, and unlock game-changing opportunities — all while building powerful local and global networks.

San Francisco
September 10, 2025

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