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Karen
White
Principal Product Marketing Manager
Atlassian
Karen is a Principal Product Marketing Manager at Atlassian, focused on Developer Platform. Before joining Atlassian, Karen worked as a PMM for AI developer tools and as a Developer Advocate. She loves the challenge of getting hands-on with technical products and communicating their value, and enjoys working with developer communities of many stripes, including: marketplaces and partner ecosystems, open-source, and enterprise developers. In her free time, Karen enjoys learning Spanish and exploring Richmond with her two dogs.
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10 September 2025 11:15 - 11:45
The graceful goodbye: Strategies for sunsetting developer products
As marketers, we’re often focused on the excitement of the new launch, but sometimes, good things must come to an end. What happens when it’s time to retire a developer product? In this talk, we'll share lessons learned from ending support for Atlassian’s legacy developer platform, including: - How to position the next gen product - when the competitive alternative is you - Do’s and don’ts for maintaining community trust - Navigating the complexities of migration