Change is a constant in developer spaces, fueling both progress and disruption. This session explores actionable lessons in change management for developer communities, drawn from Atlassian’s journey and other examples across 10 years in developer advocacy and developer marketing. You’ll learn how proactive communication, enablement, and a commitment to transparency can turn potential friction into opportunities for partnership and growth. Whether you’re facing a rebrand, a major technical change, or shifting market forces, this talk will equip you with practical strategies to lead your developer community with empathy, resilience, and impact.