10 September 2025 11:15 - 11:45
The graceful goodbye: Strategies for sunsetting developer products
As marketers, we’re often focused on the excitement of the new launch, but sometimes, good things must come to an end. What happens when it’s time to retire a developer product?
In this talk, we'll share lessons learned from ending support for Atlassian’s legacy developer platform, including:
- How to position the next gen product - when the competitive alternative is you
- Do’s and don’ts for maintaining community trust
- Navigating the complexities of migration