Why
attend?
Join a room full of people who get the contradiction: marketers who respect developers, and are trying to earn their attention without sacrificing their credibility.
Upgrade to
unlock full access.
We're teaming up with our sister communities to bring you a complete marketing experience - upgrade your pass to enjoy access across four summit tracks, giving you all the main stage content, workshops and networking opportunities you'll need.
And of course, access to all of the session recordings and slide decks afterwards.
Four tracks. One location. Zero fluff.
The gap between a great product and a market that gets it is where careers are made or lost. This track brings together the PMM leaders closing that gap — with sharper positioning, smarter launches, and messaging that actually lands.
Product Marketing Summit
September 9 & 10
Most marketing teams are adding AI to how they already work. This track is for the ones ready to rebuild around it entirely - and pull ahead of the teams that aren't.
AI for Marketers Summit
September 9 & 10
This track is for the marketers turning relationships into revenue - building advocacy programmes, loyalty strategies, and community-led growth that compounds over time.
Customer Marketing Summit
September 9 & 10
Our Stats
75+
Speakers
500+
Attendees
80%
Senior management
40+
Companies
Explore each agenda
and reveal speaker highlights
Discover other events from The Alliance and see opportunities to elevate your career.
Who is the
summit for?
If you’re marketing to developers or technical audiences, this summit is for you.
Join to get fresh strategies, actionable insights, and real-world lessons from people doing the work.
You’ll get the most value if you’re:
- A developer marketer – looking to drive adoption, build trust, and create meaningful engagement with developers.
- A technical product marketer – shaping GTM for complex products and turning technical features into clear value.
- A DevRel or platform marketer – sitting between product and community, and ready to scale what’s working.
Whether you're at a startup or global brand, you’ll leave with ideas you can run with — and connections that help you grow.
The summit built with
developer marketing experts
Developer audiences don't respond to standard marketing playbooks. They never have.
That's why we've partnered with Catchy, the leading developer marketing agency, to shape the summit's programme. They work with the world's most demanding technical audiences, counting Meta, Google, Microsoft, Stripe, and Atlassian among their clients. Their expertise is baked into every session.
Watch last year's
most popular session
Before the summit, hear from someone who's spent two decades figuring out what actually works.
Manish Gupta, Former CMO at LaunchDarkly, breaks down what it really takes to reach developers today, from understanding how the developer role has evolved, to why most marketing misses the mark, to what authentic engagement actually looks like when AI is reshaping how software gets built.
If you're trying to earn developer trust in 2026, this is a good place to start.
Plus, we'll send over our brochure - a full breakdown of what to expect from the summit, straight to your inbox.
What our
attendees say...
Join the
conversation
Join 95,000+ passionate marketers across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.
Got a question?
Speak to the team
Want to discuss group discounts, have questions about the summit, or just find out more? Get in touch - we're a friendly bunch!