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Manish
Gupta
Chief Marketing Officer
LaunchDarkly
Manish Gupta is the Chief Marketing Officer at LaunchDarkly and a full-stack B2B marketing leader with over 25 years of experience driving growth at high-performing public and private companies. He previously led marketing at Sonar and Redis, bringing deep expertise in developer-first and enterprise go-to-market strategies. A technology-anchored executive, Manish has built significant enterprise value through strategic planning, product portfolio management, demand generation, brand development, customer advocacy, and ecosystem marketing. He has been a key member of executive teams through successful IPOs and acquisitions, with industry expertise spanning software infrastructure, open source, SaaS, cloud computing, networking, and semiconductors. Manish has a proven track record of aligning marketing with revenue, accelerating developer and customer engagement, and enabling global go-to-market success. He has also served on the boards of TiE Silicon Valley, Aperto Networks, and the WiMAX Forum. He holds an MS and BS in engineering and an MBA, combining deep technical understanding with strategic marketing leadership.
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10 September 2025 09:15 - 09:45
Knowing your audience: The evolving role of developers and how to reach them
The role of the developer has evolved far beyond writing code. Today, developers are integral to the broader product experience, from design to deployment and beyond. In this opening keynote, we’ll explore how the developer persona is shifting, the diverse groups it now encompasses, and what that means for your marketing strategies. By understanding the full scope of developer roles—from full-stack engineers to open-source contributors—you can better connect with and engage this unique audience. Key takeaways: - How the developer role is broadening and diversifying - Key factors influencing developer behavior and preferences - Practical approaches for tailoring your messaging to different developer personas - How to foster meaningful, lasting connections with the developer community