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Manish
Gupta
Chief Marketing Officer
LaunchDarkly
Manish Gupta is a full-stack B2B Chief Marketing Officer with over 25 years of experience leading marketing at high-growth public and private companies. A technology-anchored leader, he has built significant enterprise value through strategic planning, product portfolio management, demand generation, brand development, customer advocacy, and ecosystem marketing. Manish has been a key member of executive teams navigating successful public and private acquisitions. His industry expertise spans software infrastructure, open source, SaaS, cloud computing, networking, and semiconductors—managing complex business models at category-leading companies. He has a proven track record of aligning marketing to revenue, accelerating developer and customer engagement, and enabling global go-to-market success. In addition to executive roles, he has served on the boards of TiE Silicon Valley, Aperto Networks, and the WiMAX Forum. Manish holds an MS and BS in engineering and an MBA, combining technical depth with strategic marketing leadership.
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10 September 2025 09:15 - 09:45
Knowing your audience: The evolving role of developers and how to reach them
The role of the developer has evolved far beyond writing code. Today, developers are integral to the broader product experience, from design to deployment and beyond. In this opening keynote, we’ll explore how the developer persona is shifting, the diverse groups it now encompasses, and what that means for your marketing strategies. By understanding the full scope of developer roles—from full-stack engineers to open-source contributors—you can better connect with and engage this unique audience. Key takeaways: - How the developer role is broadening and diversifying - Key factors influencing developer behavior and preferences - Practical approaches for tailoring your messaging to different developer personas - How to foster meaningful, lasting connections with the developer community