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Chao
Jin
Director of Account Management
Mintegral
Chao Jin is a marketing and developer relations leader with over a decade of experience in gaming. She currently leads account management at Mintegral, focusing on strategic growth and client partnerships across North America. Her work emphasizes strong developer engagement, revenue expansion, and impactful, market-aligned solutions. Previously, Chao spearheaded developer relations at Niantic, where she oversaw key SDK integrations, managed enterprise customer success, and drove global developer events. Her collaborative approach bridged AR, gaming, and GenAI technologies, amplifying innovation and community engagement. Passionate about technology and collaboration, she thrives on empowering developers and driving meaningful growth across gaming ecosystems.
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10 September 2025 16:00 - 16:30
Panel - Leveraging developer events and hackathons to build lasting communities
Developer events and hackathons are powerful tools for fostering community, engagement, and innovation. In this panel, we’ll explore how leading brands are using these events to create spaces where developers can connect, collaborate, and contribute. From planning and executing to measuring the success of developer events, we’ll cover strategies for turning one-time interactions into long-lasting relationships. Our expert panelists will share insights on structuring events that encourage creativity, build brand loyalty, and fuel the growth of vibrant developer communities. Key takeaways: - Best practices for organizing impactful developer events and hackathons - Strategies to drive engagement and create a sense of community - How to measure the ROI and success of your developer-focused events