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Bharath
Ram Ramanathan
Product and Developer Marketing Lead
HashiCorp
Bharath Ram Ramanathan is a product and developer marketer with experience across startups and enterprises, shaping GTM strategy in diverse markets across APJ and AMS. With a background in engineering, sales, and marketing, he’s a trusted partner to technical teams, simplifying complex technologies to drive adoption through clear messaging, positioning, and enablement.
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10 September 2025 14:45 - 15:30
Workshop - Build it where they’ll find it: How to reach developers without shouting
Tired of yelling into the dev void? So are they. In a world where inboxes are ignored and cold outreach gets filtered to purgatory, the fastest-growing tools aren’t marketed—they’re discovered. In this hands-on workshop, you’ll learn how to quietly embed your product into developer workflows using templates, integrations, and platform advocates who do the heavy lifting for you. We’ll show you how to create artifacts that feel native (not noisy), tap into the influence of infra and DevOps teams, and build launchpads that pull developers in before you ever reach out. Skip the splashy campaigns—this is about building the stuff developers actually want to use. Bring your GTM idea, and leave with a strategy devs will adopt without even realizing they’re being marketed to. Key takeaways: - How to win developer adoption by enabling the platform and DevOps teams who shape their toolchains. - Why forkable templates, pre-built integrations, and invisible onboarding outperform traditional outreach. - Practical steps to build “silent launchpads” that drive organic growth—no email blasts, cold DMs, or webinars required.