Knut Melvær will be sharing his experience navigating the overwhelming hype around AI in marketing. With so many marketers flooding LinkedIn with complex flow charts and seemingly impressive content automation pipelines, it's easy to feel like you're missing out or being left behind. However, despite all the advancements, Knut believes that creating truly engaging content that connects with your audience still requires the creativity of the human mind. That being said, AI has significantly changed the way he works over the past year, and he’s eager to share these insights with you. Key takeaways: - How AI can enhance your content creation process without replacing human creativity - Practical examples of how AI has streamlined marketing workflows and improved efficiency - The balance between AI tools and organic, human-driven strategy for authentic engagement