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Event starts in:
67

days :

1

: hours :

25

minutes

58

prices rise

November 18 & 19, 2026
Sheraton Grand Chicago Riverwalk
301 East North Water Street
Chicago

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full agenda

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What's on
Main stage
Exhibition and networking area
Workshops
Training: Get certified
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
PMM is misunderstood. Again.
See the details
09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
See the details
10:15
Main stage
Panel: Has AI made PMM more important, or less?
Ryan Kimura, Vice President of Product Marketing, SPINS
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
How TransUnion invented an actual PMM engagement metric
Jason Lord, Vice President of Product Marketing, TransUnion
See the details
12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
See the details
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
See the details
14:15
Main stage
The metrics your CEO actually cares about
See the details
14:45
Main stage
Positioning for humans, optimised for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
See the details
15:15
Main stage
Scaling product launches in a world of constant releases
See the details
15:15
Exhibition and networking area
Coffee break
See the details
16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
See the details
16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 19
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
See the details
09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
See the details
10:45
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
See the details
11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
See the details
12:00
Main stage
Keeping the human element to your content strategy whilst AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
See the details
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
The CI advantage & why most teams are still flying blind
See the details
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
13:30
Training: Get certified
Strategic Narrative Certified: Masters
See the details
14:00
Main stage
NRR is the north star - here's where PMM fits.
See the details
14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
What's on
Main stage
Exhibition and networking area
Workshops
Training: Get certified
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
PMM is misunderstood. Again.
See the details
09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
See the details
10:15
Main stage
Panel: Has AI made PMM more important, or less?
Ryan Kimura, Vice President of Product Marketing, SPINS
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
How TransUnion invented an actual PMM engagement metric
Jason Lord, Vice President of Product Marketing, TransUnion
See the details
12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
See the details
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
See the details
14:15
Main stage
The metrics your CEO actually cares about
See the details
14:45
Main stage
Positioning for humans, optimised for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
See the details
15:15
Main stage
Scaling product launches in a world of constant releases
See the details
15:15
Exhibition and networking area
Coffee break
See the details
16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
See the details
16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 19
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
See the details
09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
See the details
10:45
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
See the details
11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
See the details
12:00
Main stage
Keeping the human element to your content strategy whilst AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
See the details
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
The CI advantage & why most teams are still flying blind
See the details
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
13:30
Training: Get certified
Strategic Narrative Certified: Masters
See the details
14:00
Main stage
NRR is the north star - here's where PMM fits.
See the details
14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
What's on
Main stage
Exhibition and networking area
Workshops
Training: Get certified
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
PMM is misunderstood. Again.
See the details
09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
See the details
10:15
Main stage
Panel: Has AI made PMM more important, or less?
Ryan Kimura, Vice President of Product Marketing, SPINS
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
How TransUnion invented an actual PMM engagement metric
Jason Lord, Vice President of Product Marketing, TransUnion
See the details
12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
See the details
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
See the details
14:15
Main stage
The metrics your CEO actually cares about
See the details
14:45
Main stage
Positioning for humans, optimised for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
See the details
15:15
Main stage
Scaling product launches in a world of constant releases
See the details
15:15
Exhibition and networking area
Coffee break
See the details
16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
See the details
16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 19
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
See the details
09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
See the details
10:45
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
See the details
11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
See the details
12:00
Main stage
Keeping the human element to your content strategy whilst AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
See the details
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
The CI advantage & why most teams are still flying blind
See the details
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
13:30
Training: Get certified
Strategic Narrative Certified: Masters
See the details
14:00
Main stage
NRR is the north star - here's where PMM fits.
See the details
14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details

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