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Michelle
Dieschbourg
Senior Product Marketing Manager
Epsilon - Conversant
Michelle is an entrepreneurial product marketing and GTM enablement professional, focusing on matching innovative product benefits with customer needs. She is an exceptional storyteller and resourceful problem solver. Michelle is a strong leader with excellent cross-functional communication skills and is always learning and testing new marketing platforms and enablement strategies. She is committed to fully immersing herself in the product or service to develop a comprehensive understanding and deliver the best marketing strategy and enablement plan.
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20 November 2024 13:30 - 14:00
Pitch perfect: When PMM and sales enablement sing from the same sheet
Great go-to-market execution happens when product marketing and sales enablement are perfectly in tune. This session dives into how aligning messaging, content, and training can turn scattered efforts into a seamless chorus—helping sellers tell stronger stories, shorten deal cycles, and turn product knowledge into customer impact.