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Matthew
Ziegler
Senior Director of Product Marketing
Claroty
Matt is a seasoned technical product marketer with 15 years experience across a variety of industries including semiconductor, 3D printing, and cybersecurity. As the Senior Director of Solutions Marketing at Claroty, Matt is focused on carrying the message of cyber-physical systems protection across product, field, and enablement teams to reach multiple sectors. Working with technical products his entire career his core focus area is breaking down complex solutions into nuanced values that resonate with B2B buyers.
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20 November 2024 14:30 - 15:15
Fireside chat - What’s next for PMMs? Ownership, trends & the road ahead
Product Marketing is evolving. Join industry leaders as they explore emerging trends, shifting ownership boundaries, and the skills PMMs will need to thrive in tomorrow’s landscape. Hear diverse perspectives on how the PMM function is adapting across industries and company sizes, and gain insights on preparing for the future of product marketing. Key discussion points include: - How PMM ownership is expanding or shifting in dynamic organizations - Trends shaping PMM responsibilities and required skillsets - Strategies to stay ahead in a rapidly changing market - What the next generation of PMMs needs to succeed Whether you’re looking to future-proof your career or your team’s impact, this session offers a roadmap for what’s next.