As the competitive landscape intensifies, product marketing’s role must extend beyond driving new customer acquisition to actively supporting retention and long-term customer success. In this session, you’ll gain a deeper understanding of how product marketing insights can inform retention strategies, ensuring messaging and positioning continue to resonate with existing customers post-purchase. Key takeaways include: - How product marketing influences customer retention through targeted messaging and ongoing engagement - Best practices for building strong partnerships with customer success teams to deliver cohesive, customer-centric programs - Effective tactics for activating existing customers, driving product adoption, and generating advocacy - Measuring the impact of retention-focused initiatives and tying them back to overall business objectives This session will equip you with actionable strategies to elevate your PMM role by owning the full customer lifecycle — from acquisition through retention and expansion. Theme focus: WHY & HOW