PMMs often need to drive alignment and action without formal management power over sales, product, or customer success teams. In this candid conversation, hear real-world tactics for building influence through strong relationships, clear communication, and storytelling grounded in data. You’ll learn how to: - Foster trust and credibility with cross-functional partners - Use data and customer insights to create persuasive narratives that motivate action - Navigate conflicting priorities and find common ground without direct authority - Identify key stakeholders and build coalitions to advance PMM initiatives - Lead meetings and discussions that drive consensus and clarity This session is packed with practical advice for PMMs looking to expand their influence and get results by leading through collaboration. Theme focus: HOW