How do you launch smarter, faster, and bigger—without burning out your teams? In this session,Taryn Knowles, a seasoned product marketing leader from Workiva, will share how to transform launches from one-off moments into a scalable GTM engine that drives consistent growth. You’ll learn how to package features for bigger impact, shift from annual launches to a quarterly rhythm, and build repeatable processes that amplify market reach. We’ll dive into how Product Marketing can lead across the entire product lifecycle—from ideation to beta to launch—partnering closely with Product Management, Enablement, and Customer Experience to create alignment and momentum at every stage. Walk away with a practical blueprint to: - Build a repeatable launch framework that scales across teams and product lines - Create cross-functional alignment with Product, Enablement, and Sales - Drive continuous market impact through disciplined, data-driven GTM execution This session is for anyone ready to evolve from ad-hoc launches to a strategic, repeatable system that fuels sustainable growth—and turns every launch into lift-off.