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Alynn
Beyder
Marketing Director
Alynn (Alina) Beyder is a seasoned product marketing leader with over 12 years of experience in digital media and B2B SaaS. As Marketing Director at Peer39, she drives go-to-market strategy and positioning for innovative contextual intelligence solutions, blending strategic vision with hands-on execution to elevate brand impact and business growth. Before joining Peer39, Alynn led product marketing at Bombora, where she built and scaled the company’s product marketing function from the ground up. She also spent several years at Integral Ad Science (IAS), where she advanced through multiple leadership roles and played a pivotal role in shaping the company’s global GTM and integrated marketing strategy. Her early career included roles at PubMatic and Geometry Global, giving her a strong foundation in sales enablement, experiential marketing, and customer-centric storytelling. Known for her collaborative leadership style, Alynn excels at bridging product, sales, and marketing teams to deliver measurable outcomes and cohesive brand narratives. She brings a rare combination of analytical rigor and creative storytelling, informed by her early experience in sales and account management.
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19 November 2023 14:30 - 15:15
Panel - Influencing beyond authority: How PMMs build impact across teams
Product marketers often operate at the center of the action, yet rarely with formal authority over the teams they need to align: sales, product, customer success, and beyond. So how do you drive real impact? In this candid fireside chat, experienced PMMs share the real-world tactics they’ve used to build influence, inspire action, and lead cross-functional efforts, even when they’re not the ones “in charge.” You’ll leave with immediately applicable strategies for becoming the connective tissue your org depends on. You’ll learn how to: - Build trust and credibility with stakeholders across teams - Leverage data and customer insight to tell persuasive, actionable stories - Align teams with conflicting priorities by finding shared outcomes - Identify key players, navigate org dynamics, and build coalitions - Lead conversations that drive decisions, clarity, and momentum Perfect for PMMs ready to step into greater influence, lead through collaboration, and become indispensable across their organizations.