20 November 2024 13:30 - 14:00
Frenemies to besties: The PMM + enablement glow-up
When Product Marketing and Sales Enablement are truly aligned, the impact is undeniable. Yet operational hurdles often get in the way. This fireside chat explores how to break down barriers and build a partnership that feels effortless, where both teams anticipate each other’s needs, share accountability, drive results and maybe even become work BFFs.