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Sedall
Asante
Product Marketing Director
Aptos Labs
Sedall Asante is the Product Marketing Director at Aptos Labs, where he leads go-to-market strategy across the company’s core products. With a deep passion for translating cutting-edge blockchain innovation into real-world applications, Sedall focuses on driving adoption among developers, institutions, and consumers alike. Prior to joining Aptos, Sedall spent over three years at Coinbase, where he led product marketing for the company’s institutional business, including custody and staking solutions for a global client base of asset managers, hedge funds, corporations, and banks. Before his time in crypto, Sedall built a decade-long career at JPMorgan Chase, serving as Vice President of Product Marketing and Account Management. Sedall holds a Bachelor of Science in Psychology from the University of Illinois at Chicago and is certified through the Product Marketing Alliance’s Core program. His work has been featured in major industry forums, including the State of Crypto Summit in partnership with the Financial Times, where he contributes thought leadership on the evolving intersection of finance, technology, and blockchain innovation.
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19 November 2023 14:30 - 15:15
Panel - Influencing beyond authority: How PMMs build impact across teams
Product marketers often operate at the center of the action, yet rarely with formal authority over the teams they need to align: sales, product, customer success, and beyond. So how do you drive real impact? In this candid fireside chat, experienced PMMs share the real-world tactics they’ve used to build influence, inspire action, and lead cross-functional efforts, even when they’re not the ones “in charge.” You’ll leave with immediately applicable strategies for becoming the connective tissue your org depends on. You’ll learn how to: - Build trust and credibility with stakeholders across teams - Leverage data and customer insight to tell persuasive, actionable stories - Align teams with conflicting priorities by finding shared outcomes - Identify key players, navigate org dynamics, and build coalitions - Lead conversations that drive decisions, clarity, and momentum Perfect for PMMs ready to step into greater influence, lead through collaboration, and become indispensable across their organizations.