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Event starts in:
67

days :

1

: hours :

26

minutes

19

prices rise

What's on
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
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09:15
Main stage
PMM is misunderstood. Again.
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09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
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10:15
Main stage
Panel: Has AI made PMM more important, or less?
Ryan Kimura, Vice President of Product Marketing, SPINS
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11:00
Exhibition and networking area
Coffee break
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11:30
Main stage
How TransUnion invented an actual PMM engagement metric
Jason Lord, Vice President of Product Marketing, TransUnion
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12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
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12:45
Exhibition and networking area
Lunch break
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13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
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14:15
Main stage
The metrics your CEO actually cares about
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14:45
Main stage
Positioning for humans, optimised for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
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15:15
Main stage
Scaling product launches in a world of constant releases
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15:15
Exhibition and networking area
Coffee break
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16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
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16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
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17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
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November 19
08:00
Exhibition and networking area
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
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09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
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09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
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10:45
Exhibition and networking area
Coffee break
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11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
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11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
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12:00
Main stage
Keeping the human element to your content strategy whilst AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
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12:30
Exhibition and networking area
Lunch break
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13:30
Main stage
The CI advantage & why most teams are still flying blind
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13:30
Training: Get certified
AI for Product Marketing Certified: Masters
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13:30
Training: Get certified
Strategic Narrative Certified: Masters
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14:00
Main stage
NRR is the north star - here's where PMM fits.
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14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of high-impact networking, learning and discussion so you can:

- Define what product marketing should own and how it drives impact.

- Learn how to prioritize effectively and prove your value when resources are tight.

- Foster cross-functional alignment and scale high-impact programs.

- Connect with mentors and peers in the world's largest PMM community.

Chicago
November 19 & 20, 2026

Register now

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