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Event starts in:

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November 13 & 14, 2024
Convene 333 North Green Street
333 North Green Street
Chicago

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What's on
November 13
November 14
November 13
November 13
08:00
Exhibition and networking area
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Beyond the basics: Five game-changing product marketing tips
Brian Kracik, Head of Product Marketing, Google
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09:45
Main stage
Amplifying your AI edge: Strategies for marketing your company's AI capabilities
Jeff Stangle, Director of Product Marketing (AI & Platform), Coupa
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10:15
Main stage
Climbing the leadership ladder: How to get noticed and claim your seat
Stu Kendall, Director of Product Marketing, Temporal
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10:45
Exhibition and networking area
Coffee break
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11:15
Main stage
A deep dive into strategic win-loss analysis
Dani Talbot, Head of Marketing, Clozd
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11:45
Main stage
From data points to compelling narratives
Murjanatu Mutuwa, Product Marketing Lead, Walmart
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12:15
Main stage
Networking roundtables: Overcoming your biggest challenge as a PMM
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13:00
Exhibition and networking area
Lunch break
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14:00
Main stage
From fear to clarity: Mastering metrics in product marketing
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14:30
Main stage
Panel - The balancing act: A guide to product marketing prioritization and resource allocation
Karen McKeown, Director of Product Marketing, Skillsoft
Lee Syrjanen, Director of Product Marketing, Craftable
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15:15
Exhibition and networking area
Coffee break
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15:45
Main stage
Ditch the ads, embrace the tribe: The new GTM rules for sustainable growth
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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16:15
Main stage
Content strategy framework: Support your buyer's journey
Katie Gallagher, Vice President of Product Marketing, Honorlock
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16:45
Main stage
Becoming besties with sales and product teams
Pratik Desai, Product Marketing Lead, Cisco Meraki
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17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
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17:15
Main stage
Chairperson closing remarks
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November 14
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
The product marketing scams: Avoiding too-typical traps and travails
Jason Lord, VP Global Product Marketing, TransUnion
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09:45
Main stage
Clear, compelling, and consistent: How to achieve impactful positioning and messaging
Ryane Bohm, Head of Product Marketing, Clari
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10:15
Main stage
Seamless integration: Enhancing your product marketing strategy with partners
Katie Rubak, Global Director of Product Marketing, Talkdesk
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10:45
Exhibition and networking area
Coffee break
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11:15
Main stage
What impact will multimodal AI have on marketing? Will your strategy thrive ... or just survive
Chelsey Krull, Head of Product Marketing, Pindrop Security
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11:45
Main stage
Panel - How to differentiate and stand out in a crowded market
Holly Jackson, Director of Product Marketing (Competitive Intelligence), Salesforce
Michael Powers, Global Director of Product Marketing, iManage
Andrea Bailiff-Gush, Head of Product Marketing, Reco AI
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12:30
Exhibition and networking area
Lunch break
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13:30
Main stage
Battle cards to bottom line: Revealing the magic behind competitive intelligence
Michelle Robin, Director of Product Marketing, Neon One
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14:00
Main stage
Compare and contrast: Product marketing at small scale-ups vs. enterprise giants
Danny Sack, Head of Product Marketing, SAP
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14:30
Main stage
Empathy-Driven Leadership in a Decentralized World: A Fireside Chat on Heart-Led Leadership and Managing Global Teams
Bianca Galan, Product Marketer & PMA Ambassador, Adtheorent
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15:15
Main stage
Chairperson closing remarks
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Get tickets on

early bird sale now

We’re bringing together the brightest minds in product marketing for two days of unrivalled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Chicago
November 13 & 14, 2024

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