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November 19 & 20, 2025
Swissôtel Chicago
323 East Wacker Drive
Chicago

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agenda

Across two days, we’re exploring what PMMs should own and why it matters, through four lenses:

WHY PMM ownership matters

HOW to influence beyond your traditional remit

WHO owns what across different orgs and why

WHAT metrics define success & ROI

Plus: You’ll have access to multiple colocated tracks, giving you the freedom to move between sessions and

tailor your learning experience. Explore all colocated tracks here →

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What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
November 19 - Why & How
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks & theme introduction
Kayleigh Halko, Head of Product Strategy - Unified Marketing and Sales Portfolio, Oracle
See the details
09:15
Main stage
The Product Marketer’s superpower: Wielding cross-functional influence
Kale Zicafoose, Global Head of Product Marketing - Universal Ads, Comcast
See the details
WHY
09:45
Main stage
Powering Product Marketing with AI: Get ready for what’s next
Brian Kracik, Head of Product Marketing, Google
See the details
WHO
10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Cameron Turnbow, VP of Customer Success, Clozd
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10:45
Exhibition and networking area
Coffee break
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11:15
Main stage
Positioning YOU: The PMM job search playbook for today’s market
Yi Lin Pei, Founder, Courageous Careers
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WHAT
11:45
Main stage
From great content to great conversation: How to finally bridge the marketing/sales divide
Mark Bourgeois, CEO, Oratium
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HOW
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
Networking roundtables - Ask the experts: Real stories & frameworks shaping modern PMM
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14:15
Main stage
Panel - Influencing beyond authority: How PMMs build impact across teams
Divya Mehra, Director of Product Marketing, Expedia Group
Sedall Asante, Product Marketing Director, Aptos Labs
Alynn Beyder, Marketing Director, Peer39
Josh Bean, Vice President, Product Marketing, Sprout Social
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HOW
15:10
Exhibition and networking area
Coffee break
See the details
15:40
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Matthew Phillips, Guideflow
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HOW
16:10
Main stage
From launches to liftoff: Building a scalable engine for continuous GTM success
Taryn Knowles, Senior Director of Product Marketing, Workiva
Amanda Ellsworth, Director of Product Marketing, Workiva
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16:40
Main stage
Chairperson closing remarks & connecting the dots: Why & How to Who & What
Kayleigh Halko, Head of Product Strategy - Unified Marketing and Sales Portfolio, Oracle
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17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
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November 20 - Who & What
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details
09:15
Main stage
Once a product marketer, always a product marketer
Katie Beard, Director of Product Marketing, Morningstar
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WHO
09:45
Main stage
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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HOW
10:15
Main stage
The temperament advantage: Building teams to perform and thrive
Erin Ware, Director of Product Marketing, Empyrean
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WHO
10:45
Exhibition and networking area
Coffee break
See the details
11:15
Main stage
Work smarter, not harder: Five AI secrets for PMMs
Michele Nieberding, Director of Product Marketing, Treasure Data
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WHAT
11:45
Main stage
Product marketing’s role in customer retention & success
April Samuelson, Senior Product Marketing Manager, PartsSource Inc.
Luke Reynebeau, VP of Customer and Retention Marketing, Bitly
Aggie Raschuk, Lead Customer Success Account Manager, DocuSign
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WHY
HOW
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
Frenemies to besties: The PMM + enablement glow-up
Michelle Dieschbourg, Senior Product Marketing Manager, Epsilon - Conversant
Emily FitzPatrick, Global Director of Revenue Enablement, Culture Amp
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14:00
Main stage
Fireside chat - What’s next for PMMs in the age of AI? Ownership, trends & the road ahead
Matthew Ziegler, Senior Director of Solutions Marketing, Claroty
Andrea Bailiff-Gush, Head of Marketing, Reco
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WHAT
WHO
14:45
Main stage
Chairperson closing remarks
Michele Nieberding, Director of Product Marketing, Treasure Data
See the details

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of high-impact networking, learning and discussion so you can:

- Define what product marketing should own and how it drives impact.

- Learn how to prioritize effectively and prove your value when resources are tight.

- Foster cross-functional alignment and scale high-impact programs.

- Connect with mentors and peers in the world's largest PMM community.

Chicago
November 19 & 20, 2025

Register now

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