SpeakersAgendaWhy attendPartnersVenue
Locations ▼
Get certified

Get your one-pager

Register now

Get the one-pager

Register today

Event starts in:
46

days :

21

: hours :

15

minutes

3

until ticket prices rise

November 18 & 19, 2026
Sheraton Grand Chicago Riverwalk
301 East North Water Street
Chicago

View the
agenda

Sponsor

Download brochure

Register now

What's on
November 18
November 19
November 18
November 18
08:00
Exhibition and networking area
Registration and networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:00
Workshops
Workshop - Every launch Is an adventure: A dungeon master's guide to AI in product marketing
Ian Botbyl, Director of Product & Solution Marketing, Lightpath
See the details
09:15
Main stage
PMM is misunderstood. Again.
Amy Kuhs, Director of Product Marketing, Murj
See the details
09:45
Main stage
The AI-first PMM operating system
Michele Nieberding, Head of Product Marketing, Optiversal
See the details
10:15
Main stage
Panel: Where does PMM stop and GTM begin?
Ryan Kimura, Vice President of Product Marketing, SPINS
Roshni Shah-Chin, Senior Director, Product Marketing - Cinch Product Portfolio, Sinch
Peyton Hawkins, Product Marketing Manager, Youth Risk, Meta
Brian Park, Head of Product Marketing, Candid
See the details
11:00
Exhibition and networking area
Coffee break
See the details
11:30
Main stage
How TransUnion invented an actual PMM engagement metric (And made it count)
Jason Lord, Vice President of Product Marketing, TransUnion
See the details
11:30
Workshops
Workshop - Why GTM breaks & How PMM leaders diagnose (and fix) the root causes
See the details
12:00
Main stage
PMM Family Feud - The gameshow powered by the PMA community
See the details
12:45
Exhibition and networking area
Lunch break
See the details
13:45
Main stage
Stop waiting to be invited to the table
Josh Porter, Founder, Thunderwolf
See the details
14:15
Main stage
The metrics your CEO actually cares about
Jeffrey Barkoff, Principal, Product Marketing, Workday
See the details
14:45
Main stage
Positioning for humans, optimized for machines
Kylee Peña, Principal Product Marketing Manager, Adobe
See the details
15:15
Exhibition and networking area
Coffee break
See the details
15:45
Main stage
Fireside chat - Scaling product launches in a world of constant releases
Isabel Mora, Senior Director, Solutions Marketing, Infor
Yanja Batbaatar, Director of Product Marketing, Vizient
See the details
15:45
Workshops
Workshop - How PMM wins the technical buyer (without losing the business one)
Jessica Dubois-Maahs, Executive Director, Head of Channels, Services & Solutions Product Marketing, J.P Morgan
See the details
16:15
Main stage
The systems behind the lean PMM teams that consistently punch above their weight
Rebecca Simanek, Vice President of Marketing, Kiavi
See the details
16:45
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
November 19
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details
09:15
Main stage
The new PMM brief in a product org that runs on AI
Lindsay Eckert, Vice President of Product Marketing, 3STEP Sports
See the details
09:45
Main stage
Messaging roundtables: The ultimate PMM copy showdown starring.... You!
See the details
09:45
Workshops
Workshop - Vibe coding for PMMs
Amit Alagh, Head of Product Marketing, RWS Group
See the details
10:30
Exhibition and networking area
Coffee break
See the details
11:00
Main stage
Fireside chat - What hiring managers actually want from PMMs now
Amit Alagh, Head of Product Marketing, RWS Group
See the details
11:00
Workshops
Workshop - How AI unlocks strategic competitive intelligence
Abhishek Chhonkar, Product Marketing, Vanta
See the details
11:30
Main stage
Building a category when everyone sounds the same
Maitri Sheth, Senior Product Marketing Manager, Hubspot
See the details
12:00
Main stage
Keeping the human element in your content strategy with AI as your copywriting companion
Craig Wales, Senior Director, Content & Creative, Brightline
See the details
12:30
Exhibition and networking area
Lunch break
See the details
13:30
Main stage
Keep the human in CI: Where AI falls short and judgment takes over
Daniel Heffner, Director, Strategy - Competitive Intelligence, E2open
See the details
13:30
Training: Get certified
AI for Product Marketing Certified: Masters
See the details
13:30
Training: Get certified
Strategic Narrative Certified: Masters
See the details
14:00
Main stage
If NRR is the new north star, here's how PMM can contribuet to success
See the details
14:30
Main stage
Chairperson closing remarks
Hannah Pickering, Director, Product Marketing, Healthequity
See the details

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of high-impact networking, learning and discussion so you can:

- Define what product marketing should own and how it drives impact.

- Learn how to prioritize effectively and prove your value when resources are tight.

- Foster cross-functional alignment and scale high-impact programs.

- Connect with mentors and peers in the world's largest PMM community.

Chicago
November 18 & 19, 2026

Register now

Useful links

Contact us

Privacy

made with Acara

Join the conversation