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Event starts in:
22

days :

18

: hours :

52

minutes

35

until early bird prices end

November 19 & 20, 2025
Swissôtel Chicago
323 East Wacker Drive
Chicago

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agenda

Across two days, we’re exploring what PMMs should own and why it matters, through four lenses:

WHY PMM ownership matters

HOW to influence beyond your traditional remit

WHO owns what across different orgs and why

WHAT metrics define success & ROI

Plus: You’ll have access to multiple colocated tracks, giving you the freedom to move between sessions and

tailor your learning experience. Explore all colocated tracks here →

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What's on
WHY
HOW
WHO
WHAT
Main stage
Exhibition and networking area
Workshops
November 19 - Why & How
November 20 - Who & What
November 19 - Why & How
November 19 - Why & How
08:00
Exhibition and networking area
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks & theme introduction
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09:30
Main stage
Claiming your seat at the table: Unlocking the strategic value of PMM ownership
Kale Zicafoose, Global Head of Product Marketing - Universal Ads, Comcast
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WHY
10:00
Main stage
Fireside chat - Influencing beyond authority: How PMMs build impact across teams
Divya Mehra, Director of Product Marketing, Expedia Group
Aaron Kelly, Senior Director of Industry & Product Marketing, Salesforce
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HOW
10:30
Exhibition and networking area
Coffee break
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11:00
Main stage
Panel - Breaking down organizational silos to unlock the full potential of a cross-functional PMM team
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HOW
WHO
11:00
Workshops
Workshop - Prove it: Building your PMM impact dashboard
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11:45
Main stage
From blame magnet to strategic quarterback: How to run an GTM audit that puts PMMs in control
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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HOW
12:15
Main stage
Product marketing’s role in customer retention & success
Maria Colusi, Global Customer Marketing, Siemens
April Samuelson, Senior Product Marketing Manager, PartsSource Inc.
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WHY
HOW
12:45
Exhibition and networking area
Lunch break
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13:45
Main stage
Networking roundtables - Own it: Navigate your biggest ownership challenges
Bianca Galan, Ambassador, Product Marketing Alliance
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13:45
Workshops
Workshop - Messaging lab: Creating clear, customer-centric value propositions
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14:30
Main stage
From great content to great conversation: How to finally bridge the marketing/sales divide
Tim Pollard, CEO, Oratium
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HOW
15:00
Exhibition and networking area
Coffee break
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15:30
Main stage
Fireside chat - Building influence: Leveraging storytelling and data to engage stakeholders
Murjanatu Mutuwa, Product Marketing Lead, Walmart
Jonathan Davies, Director - Category Strategy, Mondelez International
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HOW
16:00
Main stage
The PMM balancing act: Winning today without sacrificing tomorrow
Liz Wannemacher, Director of Product Marketing & Growth, National Restaurant Association
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HOW
16:30
Main stage
Chairperson closing remarks & connecting the dots: Why & How to Who & What
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17:00
Exhibition and networking area
Happy hour sponsored by Product Marketing Alliance
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November 20 - Who & What
08:00
Exhibition and networking area
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
The PMM job description is broken - Let’s fix it
Katie Beard, Director of Product Marketing, Morningstar
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WHO
09:45
Main stage
The 5 PMM personas you’ll meet (and be)
Brian Kracik, Head of Product Marketing, Google
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WHO
10:15
Main stage
Panel - One PMM, many hats: Aligning functions across your GTM org
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WHO
10:45
Exhibition and networking area
Coffee break
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11:15
Main stage
The golden arches of metrics: Unlocking PMM impact with analytics
Cindy Pei-Ling Wu, Director of AdTech Product Strategy & Marketing Analytics, McDonald's
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WHAT
11:45
Main stage
Panel - PMMs in the wild: The reality of the role in different scale orgs and industry verticals
Pratik Desai, Product Marketing Lead, Cisco Meraki
Brock Jones, Senior Director of Product Marketing - Data Cloud, Salesforce
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11:45
Workshops
Workshop - Building your dream team: Hiring, growing, and thriving together
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12:30
Exhibition and networking area
Lunch break
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13:30
Main stage
Work smarter, not harder: Five automation secrets for PMMs
Michele Nieberding, Director of Product Marketing, Treasure Data
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WHAT
14:00
Main stage
Content that converts: Building marketing collateral that sales & customers love
Danny Sack, Head of Product Marketing, SAP
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WHAT
14:30
Main stage
Fireside chat - What’s next for PMMs? Ownership, trends & the road ahead
Bianca Galan, Ambassador, Product Marketing Alliance
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WHAT
WHO
15:15
Main stage
Chairperson closing remarks
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Get your ticket

early bird sale now on

We’re bringing together the brightest minds in product marketing for two days of high-impact networking, learning and discussion so you can:

- Define what product marketing should own and how it drives impact.

- Learn how to prioritize effectively and prove your value when resources are tight.

- Foster cross-functional alignment and scale high-impact programs.

- Connect with mentors and peers in the world's largest PMM community.

Chicago
November 19 & 20, 2025

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