Sellers consistently report that Marketing isn’t giving them the content they need. But Marketing is invariably thoughtful, smart and well-intentioned. So what’s the issue? It’s subtle: a sales conversation is completely unique, arguably unlike any other conversation in nature. Hence, sales messaging content is unlike any other marketing content (or document). What’s the answer? Oratium CEO Mark Bourgeois will outline the tools and processes that will lead Marketing to develop breakthrough sales messaging content built to align with the unique (and weird) thing that is a sales conversation. Theme focus: HOW