Today’s growth methods are unsustainable. Skyrocketing ad costs and a sea of look-alike competitors have made capturing your prospects’ attention a losing battle. A strong point-of-view and differentiated positioning is the first step in winning the fight, but they won’t reach your prospects on their own. Strategic partnership and community-led growth are some of the best ways to lower customer acquisition costs, increase win rates, and improve retention. This session will highlight the best examples of partnership and community-led growth and provide a guide for starting your own.