Are you tired of Product Marketing being blamed for misaligned ICPs, inconsistent sales processes, or broken delivery? In a world where PMMs are expected to “own” everything—but often without clear definition or authority—a Go-To-Market Audit can be your secret weapon. This session connects directly to the summit’s theme by helping you clarify what PMMs should own, how to influence cross-functionally, and what success looks like. Instead of owning every failure, you’ll learn how to spotlight the real issues and quarterback strategic change across your GTM motion. You’ll walk away with: - A simple GTM Audit framework to map what’s working vs. what’s broken - Key questions to diagnose breakdowns across product, marketing, sales, and success - Tactics to present your findings in a way that shifts ownership without starting a turf war If you’re done taking the heat for problems you didn’t cause, this session gives you the playbook to lead with clarity, confidence, and real impact.