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Taryn
Knowles
Senior Director of Product Marketing
Workiva
Emotive messaging enthusiast and outside-in marketing advocate, Taryn brings 15+ years of SaaS experience as Senior Director of Product Marketing at Workiva, leading the Portfolio Marketing Team. Taryn specializes in combining strategy, storytelling, and execution to build brands, audiences, and revenue. She is passionate about creating high-performing teams in fast-paced environments that exceed operational targets through her high emotional intelligence, bold decision-making, and optimism to tackle new challenges. Current responsibilities that she leads include messaging & positioning, integrated marketing strategy, brand and platform strategy, and the buyer experience including personas.
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20 November 2024 13:30 - 14:00
From launches to liftoff: Building a scalable engine for continuous GTM success
Gone are the days of the once-a-year product launch. In today’s fast-moving market, Product Marketing must build repeatable engines—not checklists—that scale with the business. In this keynote, Taryn shares how her team evolved from annual to quarterly launches, defined true PMM ownership across the GTM cycle, and built frameworks that keep launches aligned, measurable, and impactful. Expect insights on how to operationalize messaging, partner with tech, and create launch motions that drive real growth—not just activity.