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Brian

Kracik

Head of Product Marketing

Google

With more than 25 years of technology experience, Brian has exhibited great business acumen in developing new products and solutions to meet customer needs. He has leveraged both B2B and B2C marketing to drive adoption of communications infrastructure, SD-WAN, collaboration services, customer experience solutions, IoT, M2M, Smart City, public cloud deployments, and order management systems. He also holds an MBA from DePaul University, and a Bachelor of Science in Electrical Engineering from The University of Illinois.

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20 November 2024 09:45 - 10:15

The 5 PMM personas you’ll meet (and be)

Not all PMMs are the same—and that’s a good thing. This engaging talk introduces five common PMM archetypes, the roles they play across different companies, and how to leverage your strengths (and build new ones) to thrive. You’ll learn: - The Visionary, the Operator, the Analyst, the Evangelist, and the Builder - How each persona shows up at different org stages - What to do when you’re expected to be all five at once