AI is rapidly reshaping how product marketers research, position, launch, and engage — but the biggest shifts are still ahead. In this forward-looking session, Brian Kracik from Google will explore the emerging AI capabilities that will transform product marketing workflows, decision-making, and customer engagement over the next 12–24 months. From accelerating insights and content creation to enabling new levels of personalization, experimentation, and GTM efficiency, Brian will break down where AI is headed and what PMMs need to prepare for now. He’ll share practical examples, future-state scenarios, and guidance on how to adopt AI responsibly and strategically within your organization. You’ll walk away with a clear view of what’s coming, what’s possible, and how product marketers can harness AI to stay ahead of the curve — not chase it.