Product marketers are expected to do a little bit of everything - messaging, enablement, research, launches. But without clear ownership, it’s easy to become the team everyone leans on without being seen as a strategic function. This session dives into what PMM ownership really looks like, and why it’s key to having influence, driving alignment, and delivering business impact. It’s about more than job scope. It’s about clarity, confidence, and taking control of the outcomes that matter. You’ll walk away with: - A clear view of where PMMs can and should own outcomes to maximize influence - Strategies to shift perception from support role to strategic partner - Tools for navigating complexity while keeping long-term impact in focus - Ideas for building a culture of ownership within your PMM team - Practical ways to drive alignment with product, sales, and CS through clear roles and responsibilities If you’re ready to move beyond vague expectations and start leading with purpose, this session will help you claim your seat at the table. Theme focus: WHY