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Katie
Beard
Director of Product Marketing
Morningstar
Katie Beard is a passionate, relationship-driven leader with over 15 years of experience at the intersection of financial services, client success, and strategic marketing. Currently leading a global marketing team at Morningstar, Katie specializes in translating complex financial solutions into accessible, client-centric narratives that drive engagement, trust, and long-term partnership. Katie has built her career around a core belief: strong relationships are the foundation of great business. Known for her ability to bring people together, create clarity, and deliver results, she has worked with high-net-worth investors, executive stakeholders, and global product teams alike. Throughout her career, Katie has consistently delivered value across strategic accounts, managed multimillion-dollar portfolios, and elevated client experience at every touchpoint. She thrives in cross-functional environments, guiding teams through complex challenges with empathy, precision, and purpose.
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20 November 2024 09:15 - 09:45
Once a product marketer, always a product marketer
Product marketing doesn’t just shape products - it shapes leaders. In this session, Katie Beard shares her journey from leading a global PMM team to managing strategic accounts, and how the core PMM skills of storytelling, strategy, and influence can fuel long-term career growth. Through personal stories and practical insights, Katie explores how product marketers can translate their experience into new opportunities, build cross-functional credibility, and future-proof their careers beyond the traditional PMM path. Whether you’re defining your next move or looking to expand your impact, this session will inspire you to see product marketing as more than a role - it’s a mindset that stays with you wherever you go.