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Katie
Beard
Director of Product Marketing
Morningstar
Katie Beard is a passionate, relationship-driven leader with over 15 years of experience at the intersection of financial services, client success, and strategic marketing. Currently leading a global marketing team at Morningstar, Katie specializes in translating complex financial solutions into accessible, client-centric narratives that drive engagement, trust, and long-term partnership. Katie has built her career around a core belief: strong relationships are the foundation of great business. Known for her ability to bring people together, create clarity, and deliver results, she has worked with high-net-worth investors, executive stakeholders, and global product teams alike. Throughout her career, Katie has consistently delivered value across strategic accounts, managed multimillion-dollar portfolios, and elevated client experience at every touchpoint. She thrives in cross-functional environments, guiding teams through complex challenges with empathy, precision, and purpose.
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20 November 2024 09:15 - 09:45
The PMM job description is broken - Let’s fix it
The expectations of Product Marketing are expanding faster than orgs can keep up. In this provocative keynote, a senior PMM leader breaks down the misalignment between job descriptions, actual responsibilities, and strategic value — and lays out a new model for defining PMM roles across company types. You’ll learn: - How the “do everything” PMM role sets teams up to fail - The 3 PMM archetypes most orgs actually need - A new framework to clarify what PMMs should own — and how to say no Theme focus: WHO