We’ll kick things off with a warm welcome and quick ice-breaker to connect with fellow attendees.  Then, we’ll dive into this year’s theme: PMM ownership — what it really means, why it’s critical to success, and how to take charge of it in your role. You’ll be introduced to the shared framework anchoring the next two days: WHY → HOW → WHO → WHAT. This model is built to help you sharpen your strategic thinking, clearly communicate your value, and drive alignment and impact across your organization—whether you're a team of one or part of a global function.

As we wrap up a day of understanding why PMM ownership matters and how to influence without authority, this session will bridge those insights into the next phase: who is responsible for what, and what concrete strategies and metrics drive success. We’ll explore the evolving landscape of PMM roles across industries and company sizes, setting the stage for a deep dive tomorrow into practical frameworks, execution tactics, and measuring impact. Key takeaways: - How today’s lessons on purpose and influence inform tomorrow’s role clarity and execution - Preview of Day 2’s sessions on team structures, role definitions, and performance measurement - Inspiration to carry forward collaboration and strategic thinking into action Join us at the happy hour to keep the conversation going, meet fellow PMMs, and toast to the work we’re doing to define the future of the function.