As a Product Marketer, our to-do list never ends. What if you could automate repetitive tasks, streamline workflows, and focus more on strategic work that moves the needle? In this session, you’ll discover five practical automation hacks designed specifically for PMMs. Learn how to leverage tools and technology to save time, increase accuracy, and amplify your impact—without needing to be a tech expert. Walk away with actionable tips to: - Automate campaign reporting and data collection - Streamline stakeholder communication and approvals - Use AI-powered content generation for faster messaging - Set up triggers and workflows to keep projects on track - Integrate tools for seamless collaboration across teams Whether you’re new to automation or looking to boost your existing setup, these hacks will help you work smarter, not harder.

We’ll kick off Day 2 with a quick recap of yesterday’s biggest insights—why PMM ownership matters and how to lead without authority—before shifting our lens to the next big questions: Who should own what, and what does great execution actually look like? After a short interactive icebreaker to energize the room, we’ll preview the day ahead, which focuses on role clarity across different org structures, and the strategies, programs, and metrics that define PMM success. Let’s dive into the who and the what behind high-performing product marketing.

You'll round out a fantastic content-filled summit with a few words from our emcee, to sum up all of the amazing takeaways from across the two days.