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May 12 & 13, 2026
Amsterdam

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What's on
Main stage
Networking breaks
Workshops
May 15
May 16
May 15
May 15
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Creating impactful messaging to drive product success
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
10:15
Main stage
The price behind the promise: Inside DataSnipper’s approach to monetizing GenAI
Bas Willems, VP, Corporate & Product Marketing, DataSnipper
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | The double-edged sword of brand: Advantages and challenges for product marketers
Iryna Besarab, Brand Director, NAPA, NAPA Shipping Solutions
Marina Kramer, Associate Director Brand Strategy & Product Marketing, Hellofresh
Kristina Öström, Director Brand, Marketing and CX, Neste
See the details
12:00
Main stage
Crafting personalized product journeys: How marketing automation can elevate your strategy
Tore Andre Godager, Global Director, Marketing Technology Solutions, Fortum
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Névine Ismael, Product Marketing Manager, Scaleway
Martina Havrlent, Director, Product & Customer Marketing, EVBox
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
Aayur Kaul, Sr PMM, Arts Consolidated
Daniel Schrijver, Senior PMM, Quest Software
See the details
13:30
Workshops
Interactive workshop | From fans to wins: Harnessing customer advocacy for PMM success
Sebastian Glock, Director of Product Marketing, Cognigy
See the details
14:15
Main stage
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Ashley Herbert, Global Director of Product Marketing, Sendcloud
Chris Wedemeier, VP, Product Marketing, Sportradar
Daniel Schrijver, Senior PMM, Quest Software
See the details
15:00
Networking breaks
Coffee break
See the details
15:30
Main stage
Your ultimate GTM force: Driving mutual growth through and with partners
Trinh Thai, VP, Global B2B Marketing, Mastercard
See the details
15:30
Workshops
Interactive workshop | The value of product marketing in B2C: Best practices from gaming
Galina Fedulova, Product Marketing Lead, Wooga
See the details
16:00
Main stage
The first 30/60/90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
See the details
16:30
Main stage
From press releases to product launches: The evolving PR toolkit for PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Suzanne van de Raadt, Head of Global Financial and COO Communications, HERE Technologies
See the details
17:00
Main stage
Chairperson closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
17:45
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 16
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
Making market sizing applicable: Frameworks, focus, and ROI in B2B GTM
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
09:45
Main stage
From PMM to growth engine: Building a product marketing team in today’s SaaS reality
Leonhard Draxl, Head of Product Marketing, Channable
See the details
09:45
Workshops
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Smashing product adoption and engagement for impactful growth
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Elevating your PMM function to the frontlines of revenue growth
Varshaa Pallaath, Global Director, Product Marketing, ConnectWise
See the details
11:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Mike Kolman, Senior Product Marketing Manager, Salesforce
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Bulti Dutta, Sr PMM, American Express
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
11:45
Workshops
Interactive workshop | Building a winning AI PMM strategy: GTM, pricing, and positioning in a shifting market
Dustin Robinson, Head of Product Marketing, Malt
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Névine Ismael, Product Marketing Manager, Scaleway
Aditi Trivedi, Lead PMM, Bitvavo
See the details
14:00
Main stage
How video marketing can revolutionise your product marketing strategy
Manik Sethi, Sr Product Marketing Manager, Elsevier
See the details
14:30
Main stage
Closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
What's on
Main stage
Networking breaks
Workshops
May 15
May 16
May 15
May 15
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Creating impactful messaging to drive product success
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
10:15
Main stage
The price behind the promise: Inside DataSnipper’s approach to monetizing GenAI
Bas Willems, VP, Corporate & Product Marketing, DataSnipper
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | The double-edged sword of brand: Advantages and challenges for product marketers
Iryna Besarab, Brand Director, NAPA, NAPA Shipping Solutions
Marina Kramer, Associate Director Brand Strategy & Product Marketing, Hellofresh
Kristina Öström, Director Brand, Marketing and CX, Neste
See the details
12:00
Main stage
Crafting personalized product journeys: How marketing automation can elevate your strategy
Tore Andre Godager, Global Director, Marketing Technology Solutions, Fortum
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Névine Ismael, Product Marketing Manager, Scaleway
Martina Havrlent, Director, Product & Customer Marketing, EVBox
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
Aayur Kaul, Sr PMM, Arts Consolidated
Daniel Schrijver, Senior PMM, Quest Software
See the details
13:30
Workshops
Interactive workshop | From fans to wins: Harnessing customer advocacy for PMM success
Sebastian Glock, Director of Product Marketing, Cognigy
See the details
14:15
Main stage
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Ashley Herbert, Global Director of Product Marketing, Sendcloud
Chris Wedemeier, VP, Product Marketing, Sportradar
Daniel Schrijver, Senior PMM, Quest Software
See the details
15:00
Networking breaks
Coffee break
See the details
15:30
Main stage
Your ultimate GTM force: Driving mutual growth through and with partners
Trinh Thai, VP, Global B2B Marketing, Mastercard
See the details
15:30
Workshops
Interactive workshop | The value of product marketing in B2C: Best practices from gaming
Galina Fedulova, Product Marketing Lead, Wooga
See the details
16:00
Main stage
The first 30/60/90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
See the details
16:30
Main stage
From press releases to product launches: The evolving PR toolkit for PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Suzanne van de Raadt, Head of Global Financial and COO Communications, HERE Technologies
See the details
17:00
Main stage
Chairperson closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
17:45
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 16
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
Making market sizing applicable: Frameworks, focus, and ROI in B2B GTM
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
09:45
Main stage
From PMM to growth engine: Building a product marketing team in today’s SaaS reality
Leonhard Draxl, Head of Product Marketing, Channable
See the details
09:45
Workshops
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Smashing product adoption and engagement for impactful growth
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Elevating your PMM function to the frontlines of revenue growth
Varshaa Pallaath, Global Director, Product Marketing, ConnectWise
See the details
11:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Mike Kolman, Senior Product Marketing Manager, Salesforce
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Bulti Dutta, Sr PMM, American Express
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
11:45
Workshops
Interactive workshop | Building a winning AI PMM strategy: GTM, pricing, and positioning in a shifting market
Dustin Robinson, Head of Product Marketing, Malt
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Névine Ismael, Product Marketing Manager, Scaleway
Aditi Trivedi, Lead PMM, Bitvavo
See the details
14:00
Main stage
How video marketing can revolutionise your product marketing strategy
Manik Sethi, Sr Product Marketing Manager, Elsevier
See the details
14:30
Main stage
Closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
What's on
Main stage
Networking breaks
Workshops
May 15
May 16
May 15
May 15
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Creating impactful messaging to drive product success
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
10:15
Main stage
The price behind the promise: Inside DataSnipper’s approach to monetizing GenAI
Bas Willems, VP, Corporate & Product Marketing, DataSnipper
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | The double-edged sword of brand: Advantages and challenges for product marketers
Iryna Besarab, Brand Director, NAPA, NAPA Shipping Solutions
Marina Kramer, Associate Director Brand Strategy & Product Marketing, Hellofresh
Kristina Öström, Director Brand, Marketing and CX, Neste
See the details
12:00
Main stage
Crafting personalized product journeys: How marketing automation can elevate your strategy
Tore Andre Godager, Global Director, Marketing Technology Solutions, Fortum
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Névine Ismael, Product Marketing Manager, Scaleway
Martina Havrlent, Director, Product & Customer Marketing, EVBox
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
Aayur Kaul, Sr PMM, Arts Consolidated
Daniel Schrijver, Senior PMM, Quest Software
See the details
13:30
Workshops
Interactive workshop | From fans to wins: Harnessing customer advocacy for PMM success
Sebastian Glock, Director of Product Marketing, Cognigy
See the details
14:15
Main stage
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Ashley Herbert, Global Director of Product Marketing, Sendcloud
Chris Wedemeier, VP, Product Marketing, Sportradar
Daniel Schrijver, Senior PMM, Quest Software
See the details
15:00
Networking breaks
Coffee break
See the details
15:30
Main stage
Your ultimate GTM force: Driving mutual growth through and with partners
Trinh Thai, VP, Global B2B Marketing, Mastercard
See the details
15:30
Workshops
Interactive workshop | The value of product marketing in B2C: Best practices from gaming
Galina Fedulova, Product Marketing Lead, Wooga
See the details
16:00
Main stage
The first 30/60/90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
See the details
16:30
Main stage
From press releases to product launches: The evolving PR toolkit for PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Suzanne van de Raadt, Head of Global Financial and COO Communications, HERE Technologies
See the details
17:00
Main stage
Chairperson closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
17:45
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 16
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details
09:15
Main stage
Making market sizing applicable: Frameworks, focus, and ROI in B2B GTM
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
09:45
Main stage
From PMM to growth engine: Building a product marketing team in today’s SaaS reality
Leonhard Draxl, Head of Product Marketing, Channable
See the details
09:45
Workshops
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Smashing product adoption and engagement for impactful growth
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Elevating your PMM function to the frontlines of revenue growth
Varshaa Pallaath, Global Director, Product Marketing, ConnectWise
See the details
11:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Mike Kolman, Senior Product Marketing Manager, Salesforce
Ksenia Rabinovich, Product Marketing Manager, Unified Streaming
Bulti Dutta, Sr PMM, American Express
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Leo Burger, Senior Product Marketing Manager, Lenvi
See the details
11:45
Workshops
Interactive workshop | Building a winning AI PMM strategy: GTM, pricing, and positioning in a shifting market
Dustin Robinson, Head of Product Marketing, Malt
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Névine Ismael, Product Marketing Manager, Scaleway
Aditi Trivedi, Lead PMM, Bitvavo
See the details
14:00
Main stage
How video marketing can revolutionise your product marketing strategy
Manik Sethi, Sr Product Marketing Manager, Elsevier
See the details
14:30
Main stage
Closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
See the details

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