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May 28 & 29, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
Products don’t fail, they drift: How narrative keeps products on track
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
Panel | The PMM multiplier: Scaling impact across sales, demand gen & customer support
Ashley Herbert, Director, Product Marketing, Bynder
Jan Bogaert, Senior PMM, Hubspot
Menno Schuurman, Director, Regional Marketing, EMEA, Verint
Ramya Arul, Lead Demo Strategist, Storylane
Daniel Schrijver, Senior PMM, Quest Software
See the details
11:00
Networking breaks
Coffee break
See the details
11:15
Workshops
Interactive Workshop | Managing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
Ksenia Rabinovich, Marketing Lead, Unified Streaming
See the details
12:15
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
12:45
Networking breaks
Lunch
See the details
13:45
Main stage
Networking roundtables: Defining the PMM advantage
Ksenia Rabinovich, Marketing Lead, Unified Streaming
Daniel Schrijver, Senior PMM, Quest Software
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
13:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
14:30
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
15:00
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:30
Networking breaks
Coffee break
See the details
16:00
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
16:30
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:30
Main stage
Why customers buy: A PMM’s guide to value selling
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
10:00
Main stage
The 10 habits of indispensable PMM leaders
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
10:00
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
Corjan Bast, Head of Marketing, Royal Schiphol Group
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Shreyans Jain, Senior PMM, Founda
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using AI as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
13:30
Workshops
Interactive workshop | You are the product: Defining your edge as a PMM
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
Products don’t fail, they drift: How narrative keeps products on track
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
Panel | The PMM multiplier: Scaling impact across sales, demand gen & customer support
Ashley Herbert, Director, Product Marketing, Bynder
Jan Bogaert, Senior PMM, Hubspot
Menno Schuurman, Director, Regional Marketing, EMEA, Verint
Ramya Arul, Lead Demo Strategist, Storylane
Daniel Schrijver, Senior PMM, Quest Software
See the details
11:00
Networking breaks
Coffee break
See the details
11:15
Workshops
Interactive Workshop | Managing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
Ksenia Rabinovich, Marketing Lead, Unified Streaming
See the details
12:15
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
12:45
Networking breaks
Lunch
See the details
13:45
Main stage
Networking roundtables: Defining the PMM advantage
Ksenia Rabinovich, Marketing Lead, Unified Streaming
Daniel Schrijver, Senior PMM, Quest Software
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
13:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
14:30
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
15:00
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:30
Networking breaks
Coffee break
See the details
16:00
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
16:30
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:30
Main stage
Why customers buy: A PMM’s guide to value selling
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
10:00
Main stage
The 10 habits of indispensable PMM leaders
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
10:00
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
Corjan Bast, Head of Marketing, Royal Schiphol Group
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Shreyans Jain, Senior PMM, Founda
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using AI as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
13:30
Workshops
Interactive workshop | You are the product: Defining your edge as a PMM
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
Products don’t fail, they drift: How narrative keeps products on track
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
Panel | The PMM multiplier: Scaling impact across sales, demand gen & customer support
Ashley Herbert, Director, Product Marketing, Bynder
Jan Bogaert, Senior PMM, Hubspot
Menno Schuurman, Director, Regional Marketing, EMEA, Verint
Ramya Arul, Lead Demo Strategist, Storylane
Daniel Schrijver, Senior PMM, Quest Software
See the details
11:00
Networking breaks
Coffee break
See the details
11:15
Workshops
Interactive Workshop | Managing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
Ksenia Rabinovich, Marketing Lead, Unified Streaming
See the details
12:15
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
12:45
Networking breaks
Lunch
See the details
13:45
Main stage
Networking roundtables: Defining the PMM advantage
Ksenia Rabinovich, Marketing Lead, Unified Streaming
Daniel Schrijver, Senior PMM, Quest Software
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
13:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
14:30
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
15:00
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:30
Networking breaks
Coffee break
See the details
16:00
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
16:30
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:30
Main stage
Why customers buy: A PMM’s guide to value selling
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
10:00
Main stage
The 10 habits of indispensable PMM leaders
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
10:00
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
Corjan Bast, Head of Marketing, Royal Schiphol Group
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Shreyans Jain, Senior PMM, Founda
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using AI as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
13:30
Workshops
Interactive workshop | You are the product: Defining your edge as a PMM
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details

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