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Event starts in:
43

days :

18

: hours :

46

minutes

44

until ticket prices increase

May 28 & 29, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
The adaptive PMM: How AI is turning positioning, personas, and content into living systems
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
The sales enablement makeover: The new playbook for success in an AI-powered selling landscape
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Steven Menard, VP, Sustainability Product Marketing, SAP
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
See the details
12:00
Main stage
Accelerating value realisation: Leveraging interactive experiences to advance buyers through the funnel
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Defining the PMM advantage
See the details
13:30
Workshops
Interactive Workshop | Influencing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
14:15
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
14:45
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:15
Networking breaks
Coffee break
See the details
15:45
Main stage
The customer is the roadmap: How market and competitive insights should drive every product decision
Jan Denecker, Director, PMM, GTM & Digital, UPS
See the details
15:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
16:45
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:15
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
09:45
Main stage
Positioning without picking a fight: Differentiation in ecosystem-driven markets
Kevin Hähnlein, Principal, Strategic Advisory, Staffbase
See the details
09:45
Workshops
Interactive workshop | Advanced product storytelling for modern GTM teams
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Market sizing that actually drives decisions: Turning analysis into B2B GTM focus
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using ChatGPT as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
The adaptive PMM: How AI is turning positioning, personas, and content into living systems
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
The sales enablement makeover: The new playbook for success in an AI-powered selling landscape
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Steven Menard, VP, Sustainability Product Marketing, SAP
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
See the details
12:00
Main stage
Accelerating value realisation: Leveraging interactive experiences to advance buyers through the funnel
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Defining the PMM advantage
See the details
13:30
Workshops
Interactive Workshop | Influencing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
14:15
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
14:45
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:15
Networking breaks
Coffee break
See the details
15:45
Main stage
The customer is the roadmap: How market and competitive insights should drive every product decision
Jan Denecker, Director, PMM, GTM & Digital, UPS
See the details
15:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
16:45
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:15
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
09:45
Main stage
Positioning without picking a fight: Differentiation in ecosystem-driven markets
Kevin Hähnlein, Principal, Strategic Advisory, Staffbase
See the details
09:45
Workshops
Interactive workshop | Advanced product storytelling for modern GTM teams
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Market sizing that actually drives decisions: Turning analysis into B2B GTM focus
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using ChatGPT as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
The adaptive PMM: How AI is turning positioning, personas, and content into living systems
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
The sales enablement makeover: The new playbook for success in an AI-powered selling landscape
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Steven Menard, VP, Sustainability Product Marketing, SAP
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
See the details
12:00
Main stage
Accelerating value realisation: Leveraging interactive experiences to advance buyers through the funnel
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Defining the PMM advantage
See the details
13:30
Workshops
Interactive Workshop | Influencing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
14:15
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
See the details
14:45
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:15
Networking breaks
Coffee break
See the details
15:45
Main stage
The customer is the roadmap: How market and competitive insights should drive every product decision
Jan Denecker, Director, PMM, GTM & Digital, UPS
See the details
15:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
16:45
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details
09:15
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
09:45
Main stage
Positioning without picking a fight: Differentiation in ecosystem-driven markets
Kevin Hähnlein, Principal, Strategic Advisory, Staffbase
See the details
09:45
Workshops
Interactive workshop | Advanced product storytelling for modern GTM teams
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Market sizing that actually drives decisions: Turning analysis into B2B GTM focus
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using ChatGPT as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
See the details

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