Like most things in life, product marketing doesn’t create value in one singular moment. It creates value through a series of decisions over time that shape what gets built, how it’s positioned, and how it performs over time. And it’s in those moments that product marketing moves from supporting work to shaping outcomes. Aligned to real product development and release cycles, Amy & Justin will show how product marketing creates impact at every stage, and what’s at risk when PMM is missing. Through real-world examples, you’ll learn how PMMs: - Turn qualitative and quantitative insights into a focused Target Addressable Market (TAM) and clear product priorities - Identify market gaps and positioning opportunities that drive differentiation - Enable and motivate sales teams with confidence, clarity, and winning narratives - Act as a real-time feedback loop post-launch, refining messaging based on market response - Lead post-launch analysis that strengthens future roadmaps and releases