This session dives into how product marketers can leverage PR strategies to amplify the impact of their product launches and ensure lasting success. Attendees will gain actionable insights into navigating the evolving PR landscape, crafting compelling narratives, and building a playbook for launch excellence. Key takeaways: - How to effectively brief PR teams to align on launch goals and messaging. - Crafting standout stories to secure press coverage and amplify launch visibility. - A 5-step playbook for leveraging PR during product launches, from mainstream media to blogs and Reddit. - Real-life case studies showcasing PR strategies that made product launches unforgettable.

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Marketer in diverse cultures: Tailoring your career in a global environment with Ksenia Rabinovich, Unified Streaming 2. A storytelling dilemma: The buyer journey vs. the product spotlight with Mike Kolman, Salesforce 3. Translating product outcomes into measurable business impacts with Bulti Dutta, American Express 4. Agile GTM strategies to achieve market potential with Justin Vaughan-Brown, Basis Technologies 5. Developing and launching a successful CI program