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Justin
Vaughan-Brown
VP of Marketing
Basis Technologies
Justin has 25+ years of experience in bringing enterprise technology solutions to market with Cisco, AppDynamics, Software AG, and Microsoft, amongst others. Justin has spoken at many industry events around the world in his capacity as Global Digital Transformation Lead, DevOps Evangelist, and VP Product Marketing. His experience spans sectors such as data integration, SAP, application development/performance monitoring and cybersecurity. In each role, Justin’s focus has been on addressing customer challenges supported by robust proof points. A dual British/German national, Justin has lived in the Heidelberg area since 2006.
16 May 2024 11:15 - 11:45
From press releases to product launches: The evolving PR toolkit for PMMs
This session dives into how product marketers can leverage PR strategies to amplify the impact of their product launches and ensure lasting success. Attendees will gain actionable insights into navigating the evolving PR landscape, crafting compelling narratives, and building a playbook for launch excellence. Key takeaways: - How to effectively brief PR teams to align on launch goals and messaging. - Crafting standout stories to secure press coverage and amplify launch visibility. - A 5-step playbook for leveraging PR during product launches, from mainstream media to blogs and Reddit. - Using sentiment tracking and media analysis to measure the success of your PR efforts. - Real-life case studies showcasing PR strategies that made product launches unforgettable.