16 May 2025 09:45 - 10:15
Making market sizing applicable: Frameworks, focus, and ROI in B2B GTM
Market sizing can be a powerful decision-making tool - or a massive time sink.
In this session, I’ll share a practical framework to help product marketers stay focused, ask the right questions, and use sizing insights to drive impact.
You’ll learn:
- The differences between TAM, SAM, and SOM - and how to choose the most relevant sizing level
- Top-down vs. bottom-up approaches - when to use which
- How to assess ROI on market sizing work and avoid over-investing time
- How to turn sizing into action: target account segmentation and tiering
- How to build value models based on data and value drivers