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Patricia
Bleiker
Go-to-Market Consultant & Founder
GTM Point
As an electrical engineer by training and a technical account manager by practice, Patricia has found her passion in product marketing - especially in fast-paced and energetic B2B SaaS companies. With over a decade of experience at the interface between product/engineering and marketing/sales of enterprise platform solutions, she knows what it takes to build and operationalize a successful go-to-market. Throughout her career in companies like Swisscom, Open Systems and Scandit, Patricia has learnt that good collaboration of cross-functional teams determines success. Hence, she specialised in creating a collaborative environment across functions: be it due to her Swiss heritage, as a woman in tech or because she loves diversity in general, especially at sports - Patricia stopped counting how many sports she already tried or still actively pursues...
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16 May 2025 09:45 - 10:15
Making market sizing applicable: Frameworks, focus, and ROI in B2B GTM
Market sizing can be a powerful decision-making tool - or a massive time sink. In this session, I’ll share a practical framework to help product marketers stay focused, ask the right questions, and use sizing insights to drive impact. You’ll learn: - The differences between TAM, SAM, and SOM - and how to choose the most relevant sizing level - Top-down vs. bottom-up approaches - when to use which - How to assess ROI on market sizing work and avoid over-investing time - How to turn sizing into action: target account segmentation and tiering - How to build value models based on data and value drivers