According to Gartner, organisations that prioritise alignment in their GTM motions are nearly three times more likely to exceed new customer acquisition targets, underscoring how critical it is for teams to move in the same direction from strategy through execution. In this panel, PMM leaders will explore how strong GTM alignment is built in practice, and the role product marketing plays in connecting product, sales, marketing, and partners around a shared plan. Join us as we unpack PMM’s role at the centre of GTM, from staying close to product and engineering to truly understanding sales motions, and from activating sellers with AI-driven programs to turning market insight into action across regional and global teams. Key takeaways - How PMMs can drive alignment across product, sales, marketing, and partners without losing sight of strategy - Practical ways to bridge GTM planning and execution by enabling sellers and activating teams in-market - Why staying close to both the product and the customer is essential for aligned messaging and effective sales motions - How PMMs can adopt a growth mindset and work across solutions as AI reshapes GTM roles and collaboration