Even the strongest PMM work fails to move the business if no one understands, trusts, or knows when to involve your team. This interactive workshop explores how PMM teams can intentionally build an internal brand that clearly communicates their value, sharpens their role across the org, and increases their influence in go-to-market decisions. Key takeaways: - A clear internal positioning for PMM that resonates with product, sales, and exec stakeholders - Practical ways to articulate PMM’s value without overexplaining or overselling - Tactics to increase PMM’s influence, trust, and early involvement in GTM initiatives - Tools to align expectations and reduce reactive, last-minute PMM requests –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 4.

According to Gartner, organisations that prioritise alignment in their GTM motions are nearly three times more likely to exceed new customer acquisition targets, underscoring how critical it is for teams to move in the same direction from strategy through execution. In this panel, PMM leaders will explore how strong GTM alignment is built in practice, and the role product marketing plays in connecting product, sales, marketing, and partners around a shared plan. Join us as we unpack PMM’s role at the centre of GTM, from staying close to product and engineering to truly understanding sales motions, and from activating sellers with AI-driven programs to turning market insight into action across regional and global teams. Key takeaways - How PMMs can drive alignment across product, sales, marketing, and partners without losing sight of strategy - Practical ways to bridge GTM planning and execution by enabling sellers and activating teams in-market - Why staying close to both the product and the customer is essential for aligned messaging and effective sales motions - How PMMs can adopt a growth mindset and work across solutions as AI reshapes GTM roles and collaboration