PMMs love differentiation. Ecosystem buyers love stability. And that’s why the smartest positioning often performs the worst in ecosystem markets. When customers are deeply invested in an ecosystem platform, classic competitive positioning often backfires. The goal isn’t to replace, it’s to clarify what the platform is great at, where gaps remain, and why your product is the missing layer that makes the ecosystem work better at scale. Join Kevin as he shares field-tested tips for differentiation in ecosystem-driven markets. The emphasis is on real-world constraints, so you can apply the approach whether your ecosystem is Microsoft, Salesforce, or ServiceNow. Key takeaways: - How to differentiate without positioning against the platform your buyers already trust - A framework for clarifying where the ecosystem ends and where your product must begin - What to stop saying in your positioning when selling into Microsoft, Salesforce, or ServiceNow ecosystems - How to turn ecosystem constraints into credibility instead of friction in buyer conversations