In ecosystem-driven markets, differentiation isn’t about being louder, it’s about being precise without creating friction you can’t afford. This session explores how PMMs can define clear positioning and differentiation in markets shaped by partners, platforms, and overlapping value propositions, without undermining relationships or go-to-market alignment. We’ll focus on practical ways to sharpen your point of view, communicate value clearly, and stand out in complex ecosystems where competition, collaboration, and co-selling all exist at the same time. Key takeaways: - How to differentiate clearly in partner-heavy markets without positioning against your own ecosystem - Practical frameworks for sharpening positioning when competitors look and sound similar - How to communicate value without triggering internal or external conflict - What PMMs can do to maintain clarity and consistency as ecosystems evolve